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Seven Ways to Increase Your Chance of Getting Found on LinkedIn

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Want to ensure that the right people find your LinkedIn profile? Rather than sit back and wait for others to find you, you need seek out ways to increase your visibility among LinkedIn’s 70 million members worldwide. In this article, Using LinkedIn author Patrice-Anne Rutledge shows you how to get found on LinkedIn. You’ll learn the secrets to creating a profile that appears in search engine results, brand yourself as an expert on LinkedIn using LinkedIn Answers and LinkedIn Groups, stay on your connections’ radar, maximize your LinkedIn settings for findability, and much more!

You created a profile that’s “100 percent complete” according to LinkedIn. You’re developing your network and are connected to colleagues and others in your field. Now all you have to do is sit back and wait for great things to happen, right? Not so fast…

Creating a profile and connecting with others is only the beginning. To truly generate results on LinkedIn, you need the right people to find you. Here are seven ways to increase your chances of getting found on LinkedIn.

#1: Identify Who You Want to Attract

To increase your LinkedIn findability, you need to be clear about who you want to find you. Are you a jobseeker looking to attract the attention of recruiters and hiring managers? Or are you an entrepreneur using LinkedIn to gain visibility and connect with potential clients and partners? Put yourself in the shoes of your target audience. How would they locate someone like you on LinkedIn?

For example, recruiters often perform a people search to find candidates with specific skills, experience, or credentials that match the positions they’re trying to fill. On the other hand, someone looking to hire a CPA or web designer might perform either a people search or search for a company or service provider. Finally, LinkedIn members could discover your products and services by chance through your LinkedIn Groups and Answers participation.

As you write your profile, select documents to attach, post updates, and participate in other areas of LinkedIn, always keep your target audience—and what they’re looking for—in mind.

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