Free Google Help Is Available
One of the best things about the Google Certification Program is the amount of free information Google provides to candidates. In addition to this in-depth study guide, videos and online training demos are present throughout the self-paced course. Figure 2 is a screen capture of one of the videos on the often confusing optimizing performance.
While these certifications may not be for everyone, and they are somewhat easy and cheap to achieve, they can be a way to show clients and employers a certain level of legitimacy if you're offering SEO and SEM services.