Tablets are nothing newthese devices made their first attempt at gaining ground back in the mid-nineties. The problem back then, however, was that the devices were little more than a laptop with a touchscreen substituted in place of the LCD screen.
These early tablets were heavy, bloated with an operating system that took forever to boot up, and often brought with them technical problems that could only be solved at the highest levels of tech support. It should come as no surprise that tablet sales were less than spectacular and mostly disappeared from shelvescustomers simply weren't interested.
The Tablet Makes a Comeback
But all that changed in April 2010 when Apple released the iPad. With sales averaging around one million units per month at the end of 2010 and customers raving about the new device (owners raved, non-owners poked and nitpicked), it was no surprise when competitors started releasing statements about their own upcoming tablets.
The tablet race had started, and Apple was way ahead, but competitors weren't going to let that fact get in the way of potential profits. Consumers had shown that they were willing to give money to Apple for a smaller, lightweight device with longer battery power, a touch-controlled operating system with a simpler user interface, and apps…let's not forget the thousands and thousands of applications that could be purchased for an average of $0.99 from Apple's App Store. The iPad was a success and the money was pouring in like mad. Apple was happy…consumers were happy.
Competitors saw Happine$$ everywhere. And if Apple could do it? Well, so could others.