It is important to understand that storytelling is one of the fundamental foundations to a strong personal brand. You have to pull people into your story. You have to sway their feelings and perceptions about your brand. When telling a story, how do you make it a worthwhile read? How do you captivate your audience? How do your use your life experiences to shape your story?
One thing to keep in mind when writing your story is the focus. As storytellers, we can easily go off on tangents and get distracted. Stay on track by sticking to the focus of your personal brand story. If you are having trouble finding the focus of your story, you are not alone.
It's easy to forget a fundamental key in storytelling: the focus.
After some reflection and thought, you may see the focus once the story has been told. The focus is what the story is about. The focus is about why your story was told in the first place.
Ask yourself these four questions when preparing your story.
1. Why Does My Story Matter?
Why are you telling your story? You think it matters, but who else does? This goes hand and hand with understanding your audience and telling them a story they'd connect with emotionally. Ask yourself what matters to them and build from that.