This chapter is from the book
Case Study #7
Business Niche: Professional Services
Company: Confidential
After implementing new social media and online marketing tactics, including SONAR, one publisher reported a year-over-year increase of nearly 10,000 new leads for that time period and a year-over-year sales increase of more than 25%.
- Average SONAR time spent each week was estimated to be 2–4 hours and occurred the day the newsletter went live. SONAR implementation was split between myself and a third-party the client hired. This third-party was unfamiliar with SEO, social media, and press release creation, so additional time was spent on training and work review as part of the learning curve.
