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Welcome to the Big Wide Social Media Stage

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This chapter introduces tips and tricks to help set you apart from the competition and ensure that you quickly achieve a large and loyal fan base that works to promote your brand globally around the clock.
  • Right now you're waiting in the wings, looking out toward a stage that's ready and waiting for you to step onto it and perform!
  • You're about to embark on a very personal journey, one that will transport your business to a new world—a world of possibility with a willing and engaged audience who are soon to become your online cheerleaders. They will advocate your brand and influence others to follow and buy-in to your products and services. Yes, it's the wonderful world of social media, and your brand is about to become its next success story.

Anyone with a little know-how can create a presence through social media, but taking that presence to the next level and making it work for your company and brand requires a little more effort. To increase visibility, connections, and revenue on a long-term basis, you need to understand your target audience, the trends that engage those within it, and the social media platforms they use. This book is all about using this knowledge to the max, and that's why it's about to become your new best friend.

More than just a companion, in fact, it'll be your personal manager, taking you by the hand and maximizing your online presence. With exclusive tips and tricks, it will help set you apart from the competition and ensure that you quickly achieve a large and loyal fan base that works to promote your brand globally around the clock.

A Shift in Worlds That Works for You

Advertising is shifting from the real to the virtual world at a frightening but exhilarating speed—a speed that opens up a world of never-before-imagined opportunity for the small business. This book shows you why it's easier than ever to compete with the big boys; you no longer have to outspend them, but instead you can outsmart them by developing viral videos, tweets, and posts that your fans will latch on to and that will blow your competitors out of the water.

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