Using the right keywords on your LinkedIn profile can mean the difference between a profile that your target audience can find easily and one that gets few visitors. As you choose keywords, think about who you want to attract on LinkedIn and what terms this person would search for to find someone like you.
Next, make a list of keywords that relate to your experience, education, certifications, profession, and industry. Every industry has its buzzwords, and you need to include these if they’re terms a recruiter or potential client would search for. For example, an IT professional might include keywords such as Java, Oracle, SAP, or AJAX. A project manager might select PMP, PMI, UML, SDLC, or Six Sigma. A public relations professional, on the other hand, could choose PRSA, APR, or social media.
In the video below I demonstrate the best places to add keywords to your profile and show you how these keywords translate to increased visibility both on and off LinkedIn.