Home > Articles > Business & Management > Sales & Marketing

  • Print
  • + Share This
This chapter is from the book

Endnotes

  • Escalas, Jennifer Edson. “Self Referencing and Persuasion: Narrative Transportation Versus Analytical Elaboration.” Journal of Consumer Research: 2007.
  • Haslam, Alexander, and Stephen D. Reicher. “In Search of Charisma.” Scientific American Mind: July/August 2012.
  • Hsu, Jeremy. “The Secrets of Storytelling: Why We Love a Good Yarn.” Scientific American: September 18, 2008.
  • Krippendorff, Kaihan. “Using Great Storytelling to Grow Your Business.” Fast Company: March 2012.
  • + Share This
  • 🔖 Save To Your Account