About This Series
The online channel should be planned, designed, and marketed by businesspeopleand built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.
This sixth installment in the series deals with affiliate marketing and what your IT staff needs to know to create an affiliate tracking and reporting program for your affiliates as well as your marketing and accounting departments.