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e-Marketing for the IT Professional, Part 7: Creating and Sending Email Newsletters

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Email newsletters should be a big part of your marketing department's campaigns. But tinkering with the process to get the best results is actually the responsibility of IT.
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About This Series

The online channel should be planned, designed, and marketed by businesspeople—and built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.

This seventh installment in the series deals with creating and sending email newsletters and your IT department's responsibility in managing a successful and efficient newsletter program.

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