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e-Marketing for the IT Professional, Part 8: Building a Site Community

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Good word of mouth makes great cheap advertising. But cheap ain't free; to capitalize on word of mouth, you still need to spend money, time, and effort. One good (and still cheap) way to spread around the good word about your organization is with community pages on your site where users can interact.
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About This Series

The online channel should be planned, designed, and marketed by businesspeople—and built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.

This eighth installment in the series details what your IT department can do to build community elements into your organization's web site to acquire and retain site traffic.

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