- Nov 21, 2007
- Trick #61: Brand Your BusinessAnd Market It
- Trick #62: Link to Your Other Listings
- Trick #63: Set Up Product Cross-Promotions
- Trick #64: Encourage Add-On Sales
- Trick #65: Optimize Your Listings for Search
- Trick #66: Create an Email Mailing List
- Trick #67: Gain Exposure by Writing Reviews and Guides
- Trick #68: Use Google AdWords
- Trick #69: Feed Your Store Listings to Google Product Search
- Trick #70: Promote Your eBay Listings in the Real World
- eBay Business Profile: Balkowitsch Enterprises, Inc.
- A Rags to Riches Story
- How to Grow a Business
- Managing the Business
- Selling Strategies
- Keys to Success
Managing the Business
Just because Balkowitsch Enterprises is doing big business doesn't mean that Shane has it easy. He puts in long hours to make sure that everything runs smoothly—70 hours a week on average.
Of course, Shane isn't the company's only employee. Shane's two brothers, Chad and Loren, work full-time in the business; his sister-in-law works part-time; they have a full-time invoicer/receptionist; and Sharon still works part-time in the business. That's $5 million in annual sales, managed by three full-time and three part-time employees—a very efficient operation.
Shane uses eBay's selling tools to manage his listings. He uses an outside accountant, although most of the day-to-day work (invoicing, shipping, payroll, and the like) is handled with QuickBooks Enterprise Solutions software. The company's inventory is also managed via QuickBooks. Everything is stored in the 5,400–square foot facility the business built several years ago.
The Balkowitsch office and warehouse facility.