Sales & Marketing

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21.	Why We Love to Hate Facebook By Michael Miller Sep 17, 2012 In this first of four articles about the tech companies we love to hate, Facebook for Grown-Ups author Michael Miller addresses Facebook’s significant shortcomings, and discusses whether the company deserves such a bum rap.
22.	Legal Guidelines for Developing Social Media Policies and Governance Models By Robert McHale Sep 6, 2012 Robert McHale explains how a well-drafted and consistently enforced social media policy, together with ongoing employee training, is perhaps the greatest protection an employer can have to avoid liability from the use of social media.
23.	Monitoring, Regulating, and Disciplining Employees Using Social Media By Robert McHale Aug 30, 2012 Robert McHale provides some guidelines to keep in mind when developing your company's policies on monitoring employee use of social media.
24.	Why Google+ Is the Most Important Tool for Your Nonprofit By Marc Pitman Aug 29, 2012 In this chapter, you’ll learn why Google+ is the most important online tool next to your website and how to convince your boss or board.
25.	Infographics 101: Using Pictures to Communicate and Connect With Your Audiences By Mark Smiciklas Aug 23, 2012 This chapter explains what infographics are, how they are put together, and how you can use them in your business.
26.	Introducing the Facebook for WordPress Plugin By Patrice-Anne Rutledge Aug 20, 2012 Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
27.	Going Unsocial: How to Disconnect from Social Networking By Michael Miller Jul 23, 2012 Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
28.	Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives) By Robert McHale Jul 2, 2012 Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
29.	The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say By Robert McHale Jun 25, 2012 Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
30.	Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks By Robert McHale Jun 18, 2012 Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
31.	Social Media Promotion Law: Contests and Sweepstakes By Robert McHale May 30, 2012 This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
32.	8 Ways to Make the Most of Your Facebook Page Timeline By Patrice-Anne Rutledge May 29, 2012 Having a quality Facebook page is a must for businesses, brands, and organizations that want to gain online visibility, generate website traffic, and connect with their target audience. Patrice-Anne Rutledge offers eight tips for making the most of your Facebook page's new timeline.
33.	Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era By Geoff Livingston, Gini Dietrich May 17, 2012 This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
34.	Monitoring and Managing Your Google AdSense Account By Michael Miller May 16, 2012 This chapter shows how to find and manage the most essential data you need to evaluate your AdSense performance.
35.	Profile of Spain from a Search Engine Marketing Perspective By Anne F. Kennedy, Kristjan Mar Hauksson May 14, 2012 This chapter provides a look at one international market, Spain, from the perspective of relevant search and demographic information important to marketers.
36.	Outsmarting Social Media: Social and Contextual Discovery By Evan Bailyn May 10, 2012 This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
37.	Creating a B2B Digital Marketing Plan By Michael Miller May 7, 2012 This chapter explains what a digital marketing plan is and why you need one. It then explains how to build your own plan and put it into place.
38.	Which Social Networks are Best for Business Marketing? By Michael Miller May 7, 2012 Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
39.	Communicating with Other LinkedIn Members By Patrice-Anne Rutledge May 4, 2012 In this lesson, you learn about the LinkedIn network and the many ways to communicate with other LinkedIn members.
40.	How to Share Photos on Facebook By Sherry Kinkoph Gunter Apr 3, 2012 In this lesson, you learn how to view and add photos in Facebook. You’ll learn how to create an album, upload pictures, and publish the whole thing on Facebook. You’ll also learn how to tag people in your photos and organize your photos within Facebook.

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