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21.
Google Semantic Search: What Is New in SEO?
By David Amerland
Sep 6, 2013
This chapter shows what is different in SEO, what is the "new SEO" everyone is talking about, and what you can do to take advantage of the developing trends. More importantly it shows what you should do to integrate SEO in the DNA of your business.
22.
Core Tactics to Connect with Customers in Healthcare Sales
By Andrea Rowland, Gary Polsky
Aug 27, 2013
This chapter introduces strategies that will strengthen your ability to connect with prospects and deepen existing High-Return Relationships.
23.
Ten Tips for Sharing Pictures on Facebook
By Michael Miller
Jun 21, 2013
Facebook is one of the Internet’s top photo sharing sites; hundreds of millions of people use Facebook to share pictures with friends and family. In this article, author Michael Miller shares ten useful tips to help you more easily share your photos on the Facebook site.
24.
Situational Influence: A New Marketing Model for a New Era
By Danny Brown, Sam Fiorella
Jun 13, 2013
This chapter lays the foundation for an influence marketing blueprint that demonstrates how the practice of influence marketing may return to driving measurable sales instead of just broad brand awareness.
25.
Social Media Is Storytelling, So Tell Stories
By Stephanie Diamond
Jun 11, 2013
This chapter looks at how you can combine your personas with your storytelling to create powerful stories for your social media marketing and community engagement.
26.
Understanding the Digital Media Landscape
By Ken Burbary, Chuck Hemann
May 27, 2013
This chapter identifies the types of digital and online media platforms and tools to help you begin to understand and utilize the data to best market your company/goods on the digital landscape.
27.
Getting to Know the New YouTube Interface
By Michael Miller
May 9, 2013
Michael Miller takes you on a tour of the new YouTube and shows you where all the good stuff is hiding.
28.
New Dynamics in Social and Crisis Communications
By Ann Marie van den Hurk
May 9, 2013
This chapter explains how the real-time and mobile nature of social media continues to change the way in which businesses must deal with customers and handle PR situations.
29.
Understanding Facebook Friends and Followers
By Michael Miller
Apr 17, 2013
Michael Miller discusses friends and followers, and explains how to find more of both for your Facebook account.
30.
Civility in the Digital Age: Who Are the Troublemakers?
By Andrea Weckerle
Feb 26, 2013
Online troublemakers come in a wide variety of types. This chapter describes the various troublemakers and offers some advice on dealing with them.
31.
What Can I Do in Google+?
By Lynette Young
Jan 29, 2013
This chapter provides a basic rundown of the available features in Google+.
32.
Writing Online Copy that Sells: Keeping It Short and Simple
By Michael Miller
Jan 23, 2013
When writing for the web, keep it short and simple. Short paragraphs. Short sentences. Short words. How do you do this? Read on and find out.
33.
Pottermore Secrets and Mysteries Revealed: Harry Potter Goes Interactive
By Jason Rich
Jan 21, 2013
This chapter explains the features and navigation of J.K. Rowling's Pottermore.
34.
First Moves with Google+
By Chris Brogan
Jan 14, 2013
This chapter shows how to adjust your Google+ profile to use your account effectively for business.
35.
Aligning Social Media to the Sales Funnel
By Nichole Kelly
Jan 8, 2013
Need to convince management that your company should be active in the social media space? You'll likely have to convince them how that helps the bottom line. This chapter provides some ways to do just that.
36.
Reading The Facebook News Feed and Ticker
By Michael Miller
Jan 7, 2013
This chapter shows the elements of the Facebook News Feed and explains how to read through yours most effectively.
37.
Using Your iOS Device with Facebook
By Jason Rich
Nov 26, 2012
Jason R. Rich explains how to use the Facebook features that are now part of iOS 6, plus explains features associated with the official Facebook app.
38.
Taking Powerful Pictures to Sell Your Arts and Crafts Online
By Michael Miller
Nov 14, 2012
This chapter explains the tools and techniques recommended to create high-quality photos of your merchandise to increase your sales (and selling price).
39.
Creating a Blogging Strategy to Drive Your Business
By Eric Butow, Rebecca Bollwitt
Nov 9, 2012
This chapter shows how to find the right blogging tool for your business needs and how to most effectively use it to meet your online marketing goals.
40.
Pinpointing Your Industry with Pinterest
By Edward Swiderski, Jess Loren
Oct 2, 2012
This chapter explains the factors you should consider before creating a Pinterest account for your business.

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