Internet Marketing

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1.	Getting to Know the New YouTube Interface By Michael Miller May 9, 2013 Michael Miller takes you on a tour of the new YouTube and shows you where all the good stuff is hiding.
2.	Understanding Facebook Friends and Followers By Michael Miller Apr 17, 2013 Michael Miller discusses friends and followers, and explains how to find more of both for your Facebook account.
3.	Civility in the Digital Age: Who Are the Troublemakers? By Andrea Weckerle Feb 26, 2013 Online troublemakers come in a wide variety of types. This chapter describes the various troublemakers and offers some advice on dealing with them.
4.	What Can I Do in Google+? By Lynette Young Jan 29, 2013 This chapter provides a basic rundown of the available features in Google+.
5.	Writing Online Copy that Sells: Keeping It Short and Simple By Michael Miller Jan 23, 2013 When writing for the web, keep it short and simple. Short paragraphs. Short sentences. Short words. How do you do this? Read on and find out.
6.	Pottermore Secrets and Mysteries Revealed: Harry Potter Goes Interactive By Jason Rich Jan 21, 2013 This chapter explains the features and navigation of J.K. Rowling's Pottermore.
7.	First Moves with Google+ By Chris Brogan Jan 14, 2013 This chapter shows how to adjust your Google+ profile to use your account effectively for business.
8.	Aligning Social Media to the Sales Funnel By Nichole Kelly Jan 8, 2013 Need to convince management that your company should be active in the social media space? You'll likely have to convince them how that helps the bottom line. This chapter provides some ways to do just that.
9.	Reading The Facebook News Feed and Ticker By Michael Miller Jan 7, 2013 This chapter shows the elements of the Facebook News Feed and explains how to read through yours most effectively.
10.	Using Your iOS Device with Facebook By Jason Rich Nov 26, 2012 Jason R. Rich explains how to use the Facebook features that are now part of iOS 6, plus explains features associated with the official Facebook app.
11.	Taking Powerful Pictures to Sell Your Arts and Crafts Online By Michael Miller Nov 14, 2012 This chapter explains the tools and techniques recommended to create high-quality photos of your merchandise to increase your sales (and selling price).
12.	Pinpointing Your Industry with Pinterest By Edward Swiderski, Jess Loren Oct 2, 2012 This chapter explains the factors you should consider before creating a Pinterest account for your business.
13.	Marketing Your Business with Pinterest By Michael Miller Oct 1, 2012 In this article Michael Miller explains why Pinterest makes sense for many businesses, and how to get the most out of it.
14.	Pinning to Pinterest By Michael Miller Sep 27, 2012 In this chapter, you learn how to pin items to your boards on the Pinterest site.
15.	Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales By Brian Carter Sep 24, 2012 What has the Internet changed about the sales process? This chapter looks at online versus offline sales, and how introverts and extroverts can work together to improve sales.
16.	Downloading Pirated Music: Pros and Cons By Michael Miller Sep 19, 2012 Michael Miller addresses both the appeal and the perils of illegal music downloading, and comes down on the side of playing by the rules — for the sake of the artists who make the music.
17.	Why We Love to Hate Google By Michael Miller Sep 18, 2012 In this second of four articles about tech companies we love to hate, author Michael Miller addresses the major beefs people have with Google, from privacy and web control issues to the fact that Google really doesn’t do a good job marketing itself or its products.
18.	Why We Love to Hate Facebook By Michael Miller Sep 17, 2012 In this first of four articles about the tech companies we love to hate, Facebook for Grown-Ups author Michael Miller addresses Facebook’s significant shortcomings, and discusses whether the company deserves such a bum rap.
19.	Legal Guidelines for Developing Social Media Policies and Governance Models By Robert McHale Sep 6, 2012 Robert McHale explains how a well-drafted and consistently enforced social media policy, together with ongoing employee training, is perhaps the greatest protection an employer can have to avoid liability from the use of social media.
20.	Monitoring, Regulating, and Disciplining Employees Using Social Media By Robert McHale Aug 30, 2012 Robert McHale provides some guidelines to keep in mind when developing your company's policies on monitoring employee use of social media.

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