Business & Management

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21.	Marketing Your Business with Pinterest By Michael Miller Oct 1, 2012 In this article Michael Miller explains why Pinterest makes sense for many businesses, and how to get the most out of it.
22.	Pinning to Pinterest By Michael Miller Sep 27, 2012 In this chapter, you learn how to pin items to your boards on the Pinterest site.
23.	Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales By Brian Carter Sep 24, 2012 What has the Internet changed about the sales process? This chapter looks at online versus offline sales, and how introverts and extroverts can work together to improve sales.
24.	Downloading Pirated Music: Pros and Cons By Michael Miller Sep 19, 2012 Michael Miller addresses both the appeal and the perils of illegal music downloading, and comes down on the side of playing by the rules — for the sake of the artists who make the music.
25.	Welcome to the Party: Promotion and Personal Branding via Social Media By Erik Deckers, Kyle Lacy Sep 19, 2012 Erik Deckers and Kyle Lacy explain the importance of self-promotion and getting your own personal branding message across in an effort to find a job (or a better job).
26.	Create and Connect Your Community with Social Media By Traci Browne Sep 18, 2012 Traci Browne explains how participating in a community is a wonderful way for customers and exhibitors to get to know each other year round, not just at a three-day event.
27.	Why We Love to Hate Google By Michael Miller Sep 18, 2012 In this second of four articles about tech companies we love to hate, author Michael Miller addresses the major beefs people have with Google, from privacy and web control issues to the fact that Google really doesn’t do a good job marketing itself or its products.
28.	Why We Love to Hate Facebook By Michael Miller Sep 17, 2012 In this first of four articles about the tech companies we love to hate, Facebook for Grown-Ups author Michael Miller addresses Facebook’s significant shortcomings, and discusses whether the company deserves such a bum rap.
29.	Legal Guidelines for Developing Social Media Policies and Governance Models By Robert McHale Sep 6, 2012 Robert McHale explains how a well-drafted and consistently enforced social media policy, together with ongoing employee training, is perhaps the greatest protection an employer can have to avoid liability from the use of social media.
30.	Email Marketing Is (Not) Dead By Jason Falls, DJ Waldow Aug 30, 2012 Email is ubiquitous and a huge part of our daily routine. We are a world addicted to email. How can some say email is dead?
31.	Monitoring, Regulating, and Disciplining Employees Using Social Media By Robert McHale Aug 30, 2012 Robert McHale provides some guidelines to keep in mind when developing your company's policies on monitoring employee use of social media.
32.	Why Google+ Is the Most Important Tool for Your Nonprofit By Marc Pitman Aug 29, 2012 In this chapter, you’ll learn why Google+ is the most important online tool next to your website and how to convince your boss or board.
33.	Infographics 101: Using Pictures to Communicate and Connect With Your Audiences By Mark Smiciklas Aug 23, 2012 This chapter explains what infographics are, how they are put together, and how you can use them in your business.
34.	Introducing the Facebook for WordPress Plugin By Patrice-Anne Rutledge Aug 20, 2012 Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
35.	Five Tips to Help You Finish Your Projects on Time By Pat Brans Aug 16, 2012 Software projects go hand in hand with aggressive deadlines. But often we get stuck when the person with the answers isn't available, or we get distracted and lose sight of due dates. Many of us put off important work until crunch time. Why? Pat Brans discusses what causes programmer procrastination and suggests positive ways to maximize your chances of finishing projects on time.
36.	Going Unsocial: How to Disconnect from Social Networking By Michael Miller Jul 23, 2012 Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
37.	Focusing Your Effort for Wider Work Success By Pat Brans Jul 18, 2012 Is your focus stretched in multiple directions right now? Probably. We're all busily connecting to everyone else by multiple technological means, but does all that communication translate to accomplishing productive work? Doubtful. Pat Brans details how to concentrate your attention to set yourself up for success.
38.	Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives) By Robert McHale Jul 2, 2012 Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
39.	The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say By Robert McHale Jun 25, 2012 Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
40.	Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks By Robert McHale Jun 18, 2012 Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.

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