Home > Articles > Business & Management

Business & Management

RSS Feed Subscribe to this topic  RSS details

468 Items

Sort by Date | Title

How Content Governance Will Facilitate Media Company Transformation
By Michael Brito
Nov 18, 2013
Creating a content governance plan - defining what type of content is created and when it’s shared within each channel - can be the key to success for your business. This chapter explains what content governance is and how you can build your own strategy.
The Like Effect: The Power of Positive Marketing
By Brian Carter
Nov 14, 2013
This chapter explains where and how Facebook fits in with marketers - and how those marketers can benefit from understanding how to use it to interact with customers.
Using Facebook to Keep in Touch with Your Grandchildren
By Michael Miller
Nov 8, 2013
This chapter shows you the best ways to use Facebook to get closer to the youngest members of your family.
The Invisible Sale: Living Inside the Database
By Tom Martin
Nov 7, 2013
This chapter explains the concept of moving from databased selling to data-based selling. That is, not merely contacting sales leads but instead creating the conditions to have customers come to you.
11 Terrific Online Video Sites That Aren't Netflix, Hulu, or iTunes
By Sam Costello
Sep 20, 2013
There's lots of niche content on the web, maybe just not at the main streaming video sites. Sam Costello introduces 11 alternative streaming sites in this article.
Customizing the Content of Facebook's (New) New Timeline Page
By Michael Miller
Sep 17, 2013
Facebook recently released an update to its new Timeline page. In this article, author Michael Miller shows you how to customize what displays on your new Timeline - and determine who can see it.
Searching Facebook with Graph Search
By Michael Miller
Sep 9, 2013
Michael Miller shows you how to use Graph Search to find the best people, places, and things - based on what your friends know and like!
Google Semantic Search: What Is New in SEO?
By David Amerland
Sep 6, 2013
This chapter shows what is different in SEO, what is the "new SEO" everyone is talking about, and what you can do to take advantage of the developing trends. More importantly it shows what you should do to integrate SEO in the DNA of your business.
Core Tactics to Connect with Customers in Healthcare Sales
By Andrea Rowland, Gary Polsky
Aug 27, 2013
This chapter introduces strategies that will strengthen your ability to connect with prospects and deepen existing High-Return Relationships.
Starting Your Own Tech Business: A Conversation with Alison Balter about Founding InfoTech Services Group
By Alison Balter, InformIT Editorial Team
Jul 31, 2013
In this series, InformIT sits down with authors who have founded or co-founded their own companies to discuss the challenges and triumphs of creating a technology-centered business. Today, we talk with Alison Balter, who has owned her own business, InfoTech Services Group, Incorporated, for over twenty-three years.
Starting Your Own Tech Business: A Conversation with Eric Butow about Founding Butow Communications Group
By Eric Butow, InformIT Editorial Team
Jul 31, 2013
In this series, InformIT sits down with authors who have founded or co-founded their own companies to discuss the challenges and triumphs of creating a technology-centered business. Today, Eric Butow, the owner of Butow Communications Group, discusses his work, his inspiration, and the lessons he's learned while owning his own business.
Starting a New Business: Doing Your Homework on People, Places, and Events
By Dave Delaney
Jul 8, 2013
This chapter provides networking and industry research tips for anyone starting a new business, especially those in a new city or area.
Ten Tips for Sharing Pictures on Facebook
By Michael Miller
Jun 21, 2013
Facebook is one of the Internet’s top photo sharing sites; hundreds of millions of people use Facebook to share pictures with friends and family. In this article, author Michael Miller shares ten useful tips to help you more easily share your photos on the Facebook site.
Situational Influence: A New Marketing Model for a New Era
By Danny Brown, Sam Fiorella
Jun 13, 2013
This chapter lays the foundation for an influence marketing blueprint that demonstrates how the practice of influence marketing may return to driving measurable sales instead of just broad brand awareness.
Social Media Is Storytelling, So Tell Stories
By Stephanie Diamond
Jun 11, 2013
This chapter looks at how you can combine your personas with your storytelling to create powerful stories for your social media marketing and community engagement.
Understanding the Digital Media Landscape
By Ken Burbary, Chuck Hemann
May 27, 2013
This chapter identifies the types of digital and online media platforms and tools to help you begin to understand and utilize the data to best market your company/goods on the digital landscape.
Getting to Know the New YouTube Interface
By Michael Miller
May 9, 2013
Michael Miller takes you on a tour of the new YouTube and shows you where all the good stuff is hiding.
New Dynamics in Social and Crisis Communications
By Ann Marie van den Hurk
May 9, 2013
This chapter explains how the real-time and mobile nature of social media continues to change the way in which businesses must deal with customers and handle PR situations.
Understanding Facebook Friends and Followers
By Michael Miller
Apr 17, 2013
Michael Miller discusses friends and followers, and explains how to find more of both for your Facebook account.
Calculating the Power of the F Test
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg shows how to calculate the power of the F test directly and avoid relying on the power charts in the appendices of statistics texts.

< Prev Page 1 2 3 4 5 Next >

Windows 8 and Windows 8.1 Titles from Que Publishing

Save 30% on Video Training from Que Publishing with Discount Code VIDEO30

Free Biz-Tech eBook from Que Publishing