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21.
Searching Facebook with Graph Search
By Michael Miller
Sep 9, 2013
Michael Miller shows you how to use Graph Search to find the best people, places, and things - based on what your friends know and like!
22.
Google Semantic Search: What Is New in SEO?
By David Amerland
Sep 6, 2013
This chapter shows what is different in SEO, what is the "new SEO" everyone is talking about, and what you can do to take advantage of the developing trends. More importantly it shows what you should do to integrate SEO in the DNA of your business.
23.
Core Tactics to Connect with Customers in Healthcare Sales
By Andrea Rowland, Gary Polsky
Aug 27, 2013
This chapter introduces strategies that will strengthen your ability to connect with prospects and deepen existing High-Return Relationships.
24.
Starting Your Own Tech Business: A Conversation with Alison Balter about Founding InfoTech Services Group
By Alison Balter, InformIT Editorial Team
Jul 31, 2013
In this series, InformIT sits down with authors who have founded or co-founded their own companies to discuss the challenges and triumphs of creating a technology-centered business. Today, we talk with Alison Balter, who has owned her own business, InfoTech Services Group, Incorporated, for over twenty-three years.
25.
Starting Your Own Tech Business: A Conversation with Eric Butow about Founding Butow Communications Group
By Eric Butow, InformIT Editorial Team
Jul 31, 2013
In this series, InformIT sits down with authors who have founded or co-founded their own companies to discuss the challenges and triumphs of creating a technology-centered business. Today, Eric Butow, the owner of Butow Communications Group, discusses his work, his inspiration, and the lessons he's learned while owning his own business.
26.
Starting a New Business: Doing Your Homework on People, Places, and Events
By Dave Delaney
Jul 8, 2013
This chapter provides networking and industry research tips for anyone starting a new business, especially those in a new city or area.
27.
Ten Tips for Sharing Pictures on Facebook
By Michael Miller
Jun 21, 2013
Facebook is one of the Internet’s top photo sharing sites; hundreds of millions of people use Facebook to share pictures with friends and family. In this article, author Michael Miller shares ten useful tips to help you more easily share your photos on the Facebook site.
28.
Situational Influence: A New Marketing Model for a New Era
By Danny Brown, Sam Fiorella
Jun 13, 2013
This chapter lays the foundation for an influence marketing blueprint that demonstrates how the practice of influence marketing may return to driving measurable sales instead of just broad brand awareness.
29.
Social Media Is Storytelling, So Tell Stories
By Stephanie Diamond
Jun 11, 2013
This chapter looks at how you can combine your personas with your storytelling to create powerful stories for your social media marketing and community engagement.
30.
Understanding the Digital Media Landscape
By Ken Burbary, Chuck Hemann
May 27, 2013
This chapter identifies the types of digital and online media platforms and tools to help you begin to understand and utilize the data to best market your company/goods on the digital landscape.
31.
Getting to Know the New YouTube Interface
By Michael Miller
May 9, 2013
Michael Miller takes you on a tour of the new YouTube and shows you where all the good stuff is hiding.
32.
New Dynamics in Social and Crisis Communications
By Ann Marie van den Hurk
May 9, 2013
This chapter explains how the real-time and mobile nature of social media continues to change the way in which businesses must deal with customers and handle PR situations.
33.
Understanding Facebook Friends and Followers
By Michael Miller
Apr 17, 2013
Michael Miller discusses friends and followers, and explains how to find more of both for your Facebook account.
34.
Calculating the Power of the F Test
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg shows how to calculate the power of the F test directly and avoid relying on the power charts in the appendices of statistics texts.
35.
The Concept of Statistical Power
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg spells out the real meaning of the term statistical power. He describes how to use it to help design a statistical analysis, design your hypotheses, and decide on a sample size that's large enough without being wasteful.
36.
The Noncentrality Parameter in the F Distribution
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg shows how to calculate the noncentrality parameter. He also shows how to use it with the probability density function to create Excel charts that display the shape of noncentral F distributions.
37.
The Statistical Power of t-Tests
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg shows how changing the nature of hypotheses, increasing the sample size, and using a dependent groups design progressively increase the power of the more basic t-test.
38.
Civility in the Digital Age: Who Are the Troublemakers?
By Andrea Weckerle
Feb 26, 2013
Online troublemakers come in a wide variety of types. This chapter describes the various troublemakers and offers some advice on dealing with them.
39.
What Can I Do in Google+?
By Lynette Young
Jan 29, 2013
This chapter provides a basic rundown of the available features in Google+.
40.
Writing Online Copy that Sells: Keeping It Short and Simple
By Michael Miller
Jan 23, 2013
When writing for the web, keep it short and simple. Short paragraphs. Short sentences. Short words. How do you do this? Read on and find out.

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