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Understanding the Digital Media Landscape
By Ken Burbary, Chuck Hemann
May 27, 2013
This chapter identifies the types of digital and online media platforms and tools to help you begin to understand and utilize the data to best market your company/goods on the digital landscape.
Getting to Know the New YouTube Interface
By Michael Miller
May 9, 2013
Michael Miller takes you on a tour of the new YouTube and shows you where all the good stuff is hiding.
New Dynamics in Social and Crisis Communications
By Ann Marie van den Hurk
May 9, 2013
This chapter explains how the real-time and mobile nature of social media continues to change the way in which businesses must deal with customers and handle PR situations.
Understanding Facebook Friends and Followers
By Michael Miller
Apr 17, 2013
Michael Miller discusses friends and followers, and explains how to find more of both for your Facebook account.
Calculating the Power of the F Test
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg shows how to calculate the power of the F test directly and avoid relying on the power charts in the appendices of statistics texts.
The Concept of Statistical Power
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg spells out the real meaning of the term statistical power. He describes how to use it to help design a statistical analysis, design your hypotheses, and decide on a sample size that's large enough without being wasteful.
The Noncentrality Parameter in the F Distribution
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg shows how to calculate the noncentrality parameter. He also shows how to use it with the probability density function to create Excel charts that display the shape of noncentral F distributions.
The Statistical Power of t-Tests
By Conrad Carlberg
Apr 11, 2013
Conrad Carlberg shows how changing the nature of hypotheses, increasing the sample size, and using a dependent groups design progressively increase the power of the more basic t-test.
Civility in the Digital Age: Who Are the Troublemakers?
By Andrea Weckerle
Feb 26, 2013
Online troublemakers come in a wide variety of types. This chapter describes the various troublemakers and offers some advice on dealing with them.
What Can I Do in Google+?
By Lynette Young
Jan 29, 2013
This chapter provides a basic rundown of the available features in Google+.
Writing Online Copy that Sells: Keeping It Short and Simple
By Michael Miller
Jan 23, 2013
When writing for the web, keep it short and simple. Short paragraphs. Short sentences. Short words. How do you do this? Read on and find out.
Pottermore Secrets and Mysteries Revealed: Harry Potter Goes Interactive
By Jason Rich
Jan 21, 2013
This chapter explains the features and navigation of J.K. Rowling's Pottermore.
First Moves with Google+
By Chris Brogan
Jan 14, 2013
This chapter shows how to adjust your Google+ profile to use your account effectively for business.
Aligning Social Media to the Sales Funnel
By Nichole Kelly
Jan 8, 2013
Need to convince management that your company should be active in the social media space? You'll likely have to convince them how that helps the bottom line. This chapter provides some ways to do just that.
Reading The Facebook News Feed and Ticker
By Michael Miller
Jan 7, 2013
This chapter shows the elements of the Facebook News Feed and explains how to read through yours most effectively.
Using Your iOS Device with Facebook
By Jason Rich
Nov 26, 2012
Jason R. Rich explains how to use the Facebook features that are now part of iOS 6, plus explains features associated with the official Facebook app.
Taking Powerful Pictures to Sell Your Arts and Crafts Online
By Michael Miller
Nov 14, 2012
This chapter explains the tools and techniques recommended to create high-quality photos of your merchandise to increase your sales (and selling price).
Creating a Blogging Strategy to Drive Your Business
By Eric Butow, Rebecca Bollwitt
Nov 9, 2012
This chapter shows how to find the right blogging tool for your business needs and how to most effectively use it to meet your online marketing goals.
Pinpointing Your Industry with Pinterest
By Edward Swiderski, Jess Loren
Oct 2, 2012
This chapter explains the factors you should consider before creating a Pinterest account for your business.
Rethinking New Employee Orientation
By Jamie Notter
Oct 2, 2012
All organizations have some kind of employee orientation program, but few put much thought into it. Smart organizations are taking this process much more seriously to ensure that employees have a much deeper understanding of how the organization works and their role in it.

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