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41.
Pottermore Secrets and Mysteries Revealed: Harry Potter Goes Interactive
By Jason Rich
Jan 21, 2013
This chapter explains the features and navigation of J.K. Rowling's Pottermore.
42.
First Moves with Google+
By Chris Brogan
Jan 14, 2013
This chapter shows how to adjust your Google+ profile to use your account effectively for business.
43.
Aligning Social Media to the Sales Funnel
By Nichole Kelly
Jan 8, 2013
Need to convince management that your company should be active in the social media space? You'll likely have to convince them how that helps the bottom line. This chapter provides some ways to do just that.
44.
Reading The Facebook News Feed and Ticker
By Michael Miller
Jan 7, 2013
This chapter shows the elements of the Facebook News Feed and explains how to read through yours most effectively.
45.
Using Your iOS Device with Facebook
By Jason Rich
Nov 26, 2012
Jason R. Rich explains how to use the Facebook features that are now part of iOS 6, plus explains features associated with the official Facebook app.
46.
Taking Powerful Pictures to Sell Your Arts and Crafts Online
By Michael Miller
Nov 14, 2012
This chapter explains the tools and techniques recommended to create high-quality photos of your merchandise to increase your sales (and selling price).
47.
Creating a Blogging Strategy to Drive Your Business
By Eric Butow, Rebecca Bollwitt
Nov 9, 2012
This chapter shows how to find the right blogging tool for your business needs and how to most effectively use it to meet your online marketing goals.
48.
Pinpointing Your Industry with Pinterest
By Edward Swiderski, Jess Loren
Oct 2, 2012
This chapter explains the factors you should consider before creating a Pinterest account for your business.
49.
Rethinking New Employee Orientation
By Jamie Notter
Oct 2, 2012
All organizations have some kind of employee orientation program, but few put much thought into it. Smart organizations are taking this process much more seriously to ensure that employees have a much deeper understanding of how the organization works and their role in it.
50.
Marketing Your Business with Pinterest
By Michael Miller
Oct 1, 2012
In this article Michael Miller explains why Pinterest makes sense for many businesses, and how to get the most out of it.
51.
Pinning to Pinterest
By Michael Miller
Sep 27, 2012
In this chapter, you learn how to pin items to your boards on the Pinterest site.
52.
Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales
By Brian Carter
Sep 24, 2012
What has the Internet changed about the sales process? This chapter looks at online versus offline sales, and how introverts and extroverts can work together to improve sales.
53.
Downloading Pirated Music: Pros and Cons
By Michael Miller
Sep 19, 2012
Michael Miller addresses both the appeal and the perils of illegal music downloading, and comes down on the side of playing by the rules — for the sake of the artists who make the music.
54.
Welcome to the Party: Promotion and Personal Branding via Social Media
By Erik Deckers, Kyle Lacy
Sep 19, 2012
Erik Deckers and Kyle Lacy explain the importance of self-promotion and getting your own personal branding message across in an effort to find a job (or a better job).
55.
Create and Connect Your Community with Social Media
By Traci Browne
Sep 18, 2012
Traci Browne explains how participating in a community is a wonderful way for customers and exhibitors to get to know each other year round, not just at a three-day event.
56.
Legal Guidelines for Developing Social Media Policies and Governance Models
By Robert McHale
Sep 6, 2012
Robert McHale explains how a well-drafted and consistently enforced social media policy, together with ongoing employee training, is perhaps the greatest protection an employer can have to avoid liability from the use of social media.
57.
Email Marketing Is (Not) Dead
By Jason Falls, DJ Waldow
Aug 30, 2012
Email is ubiquitous and a huge part of our daily routine. We are a world addicted to email. How can some say email is dead?
58.
Monitoring, Regulating, and Disciplining Employees Using Social Media
By Robert McHale
Aug 30, 2012
Robert McHale provides some guidelines to keep in mind when developing your company's policies on monitoring employee use of social media.
59.
Why Google+ Is the Most Important Tool for Your Nonprofit
By Marc Pitman
Aug 29, 2012
In this chapter, you’ll learn why Google+ is the most important online tool next to your website and how to convince your boss or board.
60.
Infographics 101: Using Pictures to Communicate and Connect With Your Audiences
By Mark Smiciklas
Aug 23, 2012
This chapter explains what infographics are, how they are put together, and how you can use them in your business.

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