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Rethinking New Employee Orientation
By Jamie Notter
Oct 2, 2012
All organizations have some kind of employee orientation program, but few put much thought into it. Smart organizations are taking this process much more seriously to ensure that employees have a much deeper understanding of how the organization works and their role in it.
Marketing Your Business with Pinterest
By Michael Miller
Oct 1, 2012
In this article Michael Miller explains why Pinterest makes sense for many businesses, and how to get the most out of it.
Pinning to Pinterest
By Michael Miller
Sep 27, 2012
In this chapter, you learn how to pin items to your boards on the Pinterest site.
Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales
By Brian Carter
Sep 24, 2012
What has the Internet changed about the sales process? This chapter looks at online versus offline sales, and how introverts and extroverts can work together to improve sales.
Downloading Pirated Music: Pros and Cons
By Michael Miller
Sep 19, 2012
Michael Miller addresses both the appeal and the perils of illegal music downloading, and comes down on the side of playing by the rules — for the sake of the artists who make the music.
Welcome to the Party: Promotion and Personal Branding via Social Media
By Erik Deckers, Kyle Lacy
Sep 19, 2012
Erik Deckers and Kyle Lacy explain the importance of self-promotion and getting your own personal branding message across in an effort to find a job (or a better job).
Create and Connect Your Community with Social Media
By Traci Browne
Sep 18, 2012
Traci Browne explains how participating in a community is a wonderful way for customers and exhibitors to get to know each other year round, not just at a three-day event.
Legal Guidelines for Developing Social Media Policies and Governance Models
By Robert McHale
Sep 6, 2012
Robert McHale explains how a well-drafted and consistently enforced social media policy, together with ongoing employee training, is perhaps the greatest protection an employer can have to avoid liability from the use of social media.
Email Marketing Is (Not) Dead
By Jason Falls, DJ Waldow
Aug 30, 2012
Email is ubiquitous and a huge part of our daily routine. We are a world addicted to email. How can some say email is dead?
Monitoring, Regulating, and Disciplining Employees Using Social Media
By Robert McHale
Aug 30, 2012
Robert McHale provides some guidelines to keep in mind when developing your company's policies on monitoring employee use of social media.
Why Google+ Is the Most Important Tool for Your Nonprofit
By Marc Pitman
Aug 29, 2012
In this chapter, you’ll learn why Google+ is the most important online tool next to your website and how to convince your boss or board.
Infographics 101: Using Pictures to Communicate and Connect With Your Audiences
By Mark Smiciklas
Aug 23, 2012
This chapter explains what infographics are, how they are put together, and how you can use them in your business.
Introducing the Facebook for WordPress Plugin
By Patrice-Anne Rutledge
Aug 20, 2012
Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
Five Tips to Help You Finish Your Projects on Time
By Pat Brans
Aug 16, 2012
Software projects go hand in hand with aggressive deadlines. But often we get stuck when the person with the answers isn't available, or we get distracted and lose sight of due dates. Many of us put off important work until crunch time. Why? Pat Brans discusses what causes programmer procrastination and suggests positive ways to maximize your chances of finishing projects on time.
Going Unsocial: How to Disconnect from Social Networking
By Michael Miller
Jul 23, 2012
Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
Focusing Your Effort for Wider Work Success
By Pat Brans
Jul 18, 2012
Is your focus stretched in multiple directions right now? Probably. We're all busily connecting to everyone else by multiple technological means, but does all that communication translate to accomplishing productive work? Doubtful. Pat Brans details how to concentrate your attention to set yourself up for success.
Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
By Robert McHale
Jul 2, 2012
Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
By Robert McHale
Jun 25, 2012
Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks
By Robert McHale
Jun 18, 2012
Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
How To Take Advantage of the New iWork App Updates
By Jason Rich
Jun 1, 2012
Best-selling author and avid iPhone/iPad user Jason R. Rich explains the new features added to the most recent edition of Pages, Numbers, and Keynote for the iPad and iPhone, and how they can best be used.

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