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61.
Introducing the Facebook for WordPress Plugin
By Patrice-Anne Rutledge
Aug 20, 2012
Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
62.
Five Tips to Help You Finish Your Projects on Time
By Pat Brans
Aug 16, 2012
Software projects go hand in hand with aggressive deadlines. But often we get stuck when the person with the answers isn't available, or we get distracted and lose sight of due dates. Many of us put off important work until crunch time. Why? Pat Brans discusses what causes programmer procrastination and suggests positive ways to maximize your chances of finishing projects on time.
63.
Going Unsocial: How to Disconnect from Social Networking
By Michael Miller
Jul 23, 2012
Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
64.
Focusing Your Effort for Wider Work Success
By Pat Brans
Jul 18, 2012
Is your focus stretched in multiple directions right now? Probably. We're all busily connecting to everyone else by multiple technological means, but does all that communication translate to accomplishing productive work? Doubtful. Pat Brans details how to concentrate your attention to set yourself up for success.
65.
Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
By Robert McHale
Jul 2, 2012
Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
66.
The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
By Robert McHale
Jun 25, 2012
Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
67.
Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks
By Robert McHale
Jun 18, 2012
Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
68.
How To Take Advantage of the New iWork App Updates
By Jason Rich
Jun 1, 2012
Best-selling author and avid iPhone/iPad user Jason R. Rich explains the new features added to the most recent edition of Pages, Numbers, and Keynote for the iPad and iPhone, and how they can best be used.
69.
Social Media Promotion Law: Contests and Sweepstakes
By Robert McHale
May 30, 2012
This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
70.
8 Ways to Make the Most of Your Facebook Page Timeline
By Patrice-Anne Rutledge
May 29, 2012
Having a quality Facebook page is a must for businesses, brands, and organizations that want to gain online visibility, generate website traffic, and connect with their target audience. Patrice-Anne Rutledge offers eight tips for making the most of your Facebook page's new timeline.
71.
Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era
By Geoff Livingston, Gini Dietrich
May 17, 2012
This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
72.
Monitoring and Managing Your Google AdSense Account
By Michael Miller
May 16, 2012
This chapter shows how to find and manage the most essential data you need to evaluate your AdSense performance.
73.
Profile of Spain from a Search Engine Marketing Perspective
By Anne F. Kennedy, Kristjan Mar Hauksson
May 14, 2012
This chapter provides a look at one international market, Spain, from the perspective of relevant search and demographic information important to marketers.
74.
Outsmarting Social Media: Social and Contextual Discovery
By Evan Bailyn
May 10, 2012
This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
75.
Creating a B2B Digital Marketing Plan
By Michael Miller
May 7, 2012
This chapter explains what a digital marketing plan is and why you need one. It then explains how to build your own plan and put it into place.
76.
Which Social Networks are Best for Business Marketing?
By Michael Miller
May 7, 2012
Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
77.
Communicating with Other LinkedIn Members
By Patrice-Anne Rutledge
May 4, 2012
In this lesson, you learn about the LinkedIn network and the many ways to communicate with other LinkedIn members.
78.
Spend an Hour, Save a Week: Tracking What You Do
By Pat Brans
Apr 9, 2012
Sometimes we learn important things in an unexpected setting. On a four-hour hike in the mountain with friends, Pat Brans learned a healthy, easy, and life-changing technique that anyone can use.
79.
How to Share Photos on Facebook
By Sherry Kinkoph Gunter
Apr 3, 2012
In this lesson, you learn how to view and add photos in Facebook. You’ll learn how to create an album, upload pictures, and publish the whole thing on Facebook. You’ll also learn how to tag people in your photos and organize your photos within Facebook.
80.
Exploring the New Twitter
By Michael Miller
Mar 21, 2012
Michael Miller walks you through the new Twitter and explains all about the new functionality.

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