Business & Management

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61.	Using Facebook’s New Timeline on Your iPhone By Michael Miller Feb 15, 2012 Michael Miller walks you through how Timeline looks and works on your iPhone, including how to display personal information, view photos, access friends lists, like and comment on posts, and make new posts from your own Timeline page.
62.	Adding Life Events to Your Facebook Timeline By Michael Miller Feb 14, 2012 Michael Miller goes beyond the basics to show you how to add important life events to your Timeline, and fill in your pre-Facebook history.
63.	What’s the Interest in Pinterest? By Michael Miller Feb 14, 2012 Just what is Pinterest, and should you be using it? Author Michael Miller answers these questions, and more in this useful article.
64.	Google+ for Business: How Did I Get Here? By Chris Brogan Feb 9, 2012 This chapter explains why you should know about Google+, why you should spend even more time typing into yet another box, and what this can all mean for your business.
65.	App Developers' Fortunes Rise and Fall on App Category Changes By Jeffrey Hughes Feb 8, 2012 eff Hughes discusses how apps that once sold well are being affected by the shift in categories.
66.	How To Choose Between Twitter and Facebook: Strengths and Weaknesses By Brian Carter Jan 31, 2012 Brian Carter points out the pluses and minuses of the two most popular choices for social media marketing, Facebook and Twitter.
67.	Google+ Pages for Business and Brands: Six Steps for Success By Patrice-Anne Rutledge Jan 30, 2012 Patrice-Anne Rutledge offers six tips for making the most of your Google+ page.
68.	YouTube's New Channels for Business By Michael Miller Jan 30, 2012 Michael Miller shows you how to customize the YouTube new channel pages and work around the limitations YouTube has introduced.
69.	Facebook versus LinkedIn for Professional Networking By Brian Carter Jan 23, 2012 Brian Carter surveys the differences and offers tips on how to balance your networking between these two social platforms.
70.	The Like Effect: The Power of Positive Marketing By Brian Carter Jan 10, 2012 This chapter examines how Facebook "likes" can translate into increased earnings for your company.
71.	Getting Around Facebook: The Basics By Brian Carter, Justin Levy Jan 2, 2012 Although getting around Facebook isn’t exactly hard, this chapter covers some of the basic tools and features.
72.	Seven Tips for Getting the Most from Your Google+ Profile By Patrice-Anne Rutledge Dec 30, 2011 Patrice-Anne Rutledge offers seven tips for making the most of your Google+ profile as a business tool.
73.	Dos and Don'ts of Using Cross-Platform Promotion (CPP) in Social Media By Sarah-Jayne Gratton Dec 29, 2011 Sarah-Jayne Gratton explains which cross-platform promotion techniques you must try and what ideas to avoid when marketing your business on social media.
74.	Five Ways to Keep Your App Customers Engaged By Jeffrey Hughes Dec 28, 2011 Jeffrey Hughes tells you how you need to take other steps to keep your sales moving along and give your customers a reason to keep using and recommend your app to others.
75.	How a Branded App Can Help Your Business By Jeffrey Hughes Dec 28, 2011 Jeffrey Hughes walks you through criteria to identify if there is a clear need for your app and if your app would be used over and over again.
76.	How to Find Old Friends—and Make New Ones By Michael Miller Dec 28, 2011 Before you can make someone your Facebook friend, you have to find that person on Facebook. That isn't always easy, but as Michael Miller explains, if they have Facebook profiles you can probably find them.
77.	The Rise of Facebook Search: Should Google Be Worried? By Brian Carter Dec 28, 2011 Facebook says users do 500 million searches on Facebook per day. And Facebook is rising in the charts of where the most searches are done online. Marketing expert Brian Carter explains what you need to know to take advantage of this growing opportunity.
78.	The Internet Wars: Facebook, Google, Microsoft, and Apple By Brian Carter Dec 27, 2011 Facebook and Microsoft are teaming up to take on Google. What are their stated intentions, and how likely are they to cut deeper into the Master of Internet Search? Facebook marketing expert Brian Carter fills us in.
79.	Creating an Online Press Room By Michael Miller Dec 22, 2011 Michael Miller shows you how to create your own online press room — and what to store there.
80.	Managing Online Comments About Your Product or Company By Michael Miller Dec 22, 2011 Michael Millers shows you how to manage the comments people make online about your company — both good and bad.

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