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Legal Guidelines for Developing Social Media Policies and Governance Models
By Robert McHale
Sep 6, 2012
Robert McHale explains how a well-drafted and consistently enforced social media policy, together with ongoing employee training, is perhaps the greatest protection an employer can have to avoid liability from the use of social media.
Email Marketing Is (Not) Dead
By Jason Falls, DJ Waldow
Aug 30, 2012
Email is ubiquitous and a huge part of our daily routine. We are a world addicted to email. How can some say email is dead?
Monitoring, Regulating, and Disciplining Employees Using Social Media
By Robert McHale
Aug 30, 2012
Robert McHale provides some guidelines to keep in mind when developing your company's policies on monitoring employee use of social media.
Why Google+ Is the Most Important Tool for Your Nonprofit
By Marc Pitman
Aug 29, 2012
In this chapter, you’ll learn why Google+ is the most important online tool next to your website and how to convince your boss or board.
Infographics 101: Using Pictures to Communicate and Connect With Your Audiences
By Mark Smiciklas
Aug 23, 2012
This chapter explains what infographics are, how they are put together, and how you can use them in your business.
Introducing the Facebook for WordPress Plugin
By Patrice-Anne Rutledge
Aug 20, 2012
Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
Five Tips to Help You Finish Your Projects on Time
By Pat Brans
Aug 16, 2012
Software projects go hand in hand with aggressive deadlines. But often we get stuck when the person with the answers isn't available, or we get distracted and lose sight of due dates. Many of us put off important work until crunch time. Why? Pat Brans discusses what causes programmer procrastination and suggests positive ways to maximize your chances of finishing projects on time.
Going Unsocial: How to Disconnect from Social Networking
By Michael Miller
Jul 23, 2012
Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
Focusing Your Effort for Wider Work Success
By Pat Brans
Jul 18, 2012
Is your focus stretched in multiple directions right now? Probably. We're all busily connecting to everyone else by multiple technological means, but does all that communication translate to accomplishing productive work? Doubtful. Pat Brans details how to concentrate your attention to set yourself up for success.
Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
By Robert McHale
Jul 2, 2012
Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
By Robert McHale
Jun 25, 2012
Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks
By Robert McHale
Jun 18, 2012
Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
How To Take Advantage of the New iWork App Updates
By Jason Rich
Jun 1, 2012
Best-selling author and avid iPhone/iPad user Jason R. Rich explains the new features added to the most recent edition of Pages, Numbers, and Keynote for the iPad and iPhone, and how they can best be used.
Social Media Promotion Law: Contests and Sweepstakes
By Robert McHale
May 30, 2012
This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
8 Ways to Make the Most of Your Facebook Page Timeline
By Patrice-Anne Rutledge
May 29, 2012
Having a quality Facebook page is a must for businesses, brands, and organizations that want to gain online visibility, generate website traffic, and connect with their target audience. Patrice-Anne Rutledge offers eight tips for making the most of your Facebook page's new timeline.
Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era
By Geoff Livingston, Gini Dietrich
May 17, 2012
This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
Monitoring and Managing Your Google AdSense Account
By Michael Miller
May 16, 2012
This chapter shows how to find and manage the most essential data you need to evaluate your AdSense performance.
Profile of Spain from a Search Engine Marketing Perspective
By Anne F. Kennedy, Kristjan Mar Hauksson
May 14, 2012
This chapter provides a look at one international market, Spain, from the perspective of relevant search and demographic information important to marketers.
Outsmarting Social Media: Social and Contextual Discovery
By Evan Bailyn
May 10, 2012
This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
Creating a B2B Digital Marketing Plan
By Michael Miller
May 7, 2012
This chapter explains what a digital marketing plan is and why you need one. It then explains how to build your own plan and put it into place.

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