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Social Media Promotion Law: Contests and Sweepstakes
By Robert McHale
May 30, 2012
This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
8 Ways to Make the Most of Your Facebook Page Timeline
By Patrice-Anne Rutledge
May 29, 2012
Having a quality Facebook page is a must for businesses, brands, and organizations that want to gain online visibility, generate website traffic, and connect with their target audience. Patrice-Anne Rutledge offers eight tips for making the most of your Facebook page's new timeline.
Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era
By Geoff Livingston, Gini Dietrich
May 17, 2012
This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
Monitoring and Managing Your Google AdSense Account
By Michael Miller
May 16, 2012
This chapter shows how to find and manage the most essential data you need to evaluate your AdSense performance.
Profile of Spain from a Search Engine Marketing Perspective
By Anne F. Kennedy, Kristjan Mar Hauksson
May 14, 2012
This chapter provides a look at one international market, Spain, from the perspective of relevant search and demographic information important to marketers.
Outsmarting Social Media: Social and Contextual Discovery
By Evan Bailyn
May 10, 2012
This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
Creating a B2B Digital Marketing Plan
By Michael Miller
May 7, 2012
This chapter explains what a digital marketing plan is and why you need one. It then explains how to build your own plan and put it into place.
Which Social Networks are Best for Business Marketing?
By Michael Miller
May 7, 2012
Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
Communicating with Other LinkedIn Members
By Patrice-Anne Rutledge
May 4, 2012
In this lesson, you learn about the LinkedIn network and the many ways to communicate with other LinkedIn members.
Spend an Hour, Save a Week: Tracking What You Do
By Pat Brans
Apr 9, 2012
Sometimes we learn important things in an unexpected setting. On a four-hour hike in the mountain with friends, Pat Brans learned a healthy, easy, and life-changing technique that anyone can use.
How to Share Photos on Facebook
By Sherry Kinkoph Gunter
Apr 3, 2012
In this lesson, you learn how to view and add photos in Facebook. You’ll learn how to create an album, upload pictures, and publish the whole thing on Facebook. You’ll also learn how to tag people in your photos and organize your photos within Facebook.
Exploring the New Twitter
By Michael Miller
Mar 21, 2012
Michael Miller walks you through the new Twitter and explains all about the new functionality.
Importing and Sharing Local Files in Spotify
By Michael Miller
Mar 7, 2012
Michael Miller shows you how to import your own music into Spotify and then share your tunes with your Spotify and Facebook friends.
Using Spotify with Last.fm to Discover New Music
By Michael Miller
Mar 7, 2012
Michael Miller shows you how Spotify and Last.fm can work together to help you discover tons of new music and walks you through the process to set everything up.
Using Spotify Mobile
By Michael Miller
Mar 6, 2012
Michael Miller shows you how to use The Spotify Mobile app to listen to playlists and individual tracks, and share your music with online friends.
Collaborating on Group Playlists with Spotify
By Michael Miller
Mar 5, 2012
Michael Miller shows you how to create group playlists and collaborate on them with your online friends.
Five Tips for B2B Marketing Online
By Michael Miller
Feb 28, 2012
Michael Miller shares five tips for ensuring that your B2B marketing are spent more effectively and efficiently.
Five Top Apps for Spotify
By Michael Miller
Feb 23, 2012
Michael Miller presents his five favorite Spotify apps — which might be your favorites, too.
Using Facebook and Spotify Together
By Michael Miller
Feb 16, 2012
Michael Miller shows you how Facebook and Spotify can work together, including how to import your Facebook friends into Spotify and how to share Spotify tracks and playlists with your Facebook friends.
Using Facebook’s New Timeline on Your iPhone
By Michael Miller
Feb 15, 2012
Michael Miller walks you through how Timeline looks and works on your iPhone, including how to display personal information, view photos, access friends lists, like and comment on posts, and make new posts from your own Timeline page.

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