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41.
Monitoring, Regulating, and Disciplining Employees Using Social Media
By Robert McHale
Aug 30, 2012
Robert McHale provides some guidelines to keep in mind when developing your company's policies on monitoring employee use of social media.
42.
Sharing Content on Google+
By Patrice-Anne Rutledge
Aug 29, 2012
In this lesson, you learn how to share content on Google+, including photos, videos, and links.
43.
Why Google+ Is the Most Important Tool for Your Nonprofit
By Marc Pitman
Aug 29, 2012
In this chapter, you’ll learn why Google+ is the most important online tool next to your website and how to convince your boss or board.
44.
Introducing the Facebook for WordPress Plugin
By Patrice-Anne Rutledge
Aug 20, 2012
Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
45.
Google+ Hangouts: Engage, Inform, and Entertain with Google's Free Video Conferencing and Broadcasting Tool
By Patrice-Anne Rutledge
Aug 15, 2012
Patrice-Anne Rutledge introduces you to Google+ Hangouts and shows you how to use this simple, yet powerful tool for everything from video chats with friends and family to worldwide broadcasts.
46.
Introducing Google+ Events
By Patrice-Anne Rutledge
Aug 13, 2012
Patrice-Anne Rutledge introduces Google+ Events and shows you how to use this social events tool to manage private gatherings, public events, and Google+ Hangouts.
47.
Going Unsocial: How to Disconnect from Social Networking
By Michael Miller
Jul 23, 2012
Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
48.
Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
By Robert McHale
Jul 2, 2012
Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
49.
The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
By Robert McHale
Jun 25, 2012
Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
50.
Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks
By Robert McHale
Jun 18, 2012
Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
51.
Creating a Personal Blog with WordPress.com
By Tris Hussey
Jun 14, 2012
This chapter serves as a quick start for how to create a blog using WordPress.com. You'll learn how to create an account, customize your theme, decide what content to use, and integrate multimedia into your blog.
52.
Social Media Promotion Law: Contests and Sweepstakes
By Robert McHale
May 30, 2012
This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
53.
8 Ways to Make the Most of Your Facebook Page Timeline
By Patrice-Anne Rutledge
May 29, 2012
Having a quality Facebook page is a must for businesses, brands, and organizations that want to gain online visibility, generate website traffic, and connect with their target audience. Patrice-Anne Rutledge offers eight tips for making the most of your Facebook page's new timeline.
54.
Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era
By Geoff Livingston, Gini Dietrich
May 17, 2012
This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
55.
Monitoring and Managing Your Google AdSense Account
By Michael Miller
May 16, 2012
This chapter shows how to find and manage the most essential data you need to evaluate your AdSense performance.
56.
Profile of Spain from a Search Engine Marketing Perspective
By Anne F. Kennedy, Kristjan Mar Hauksson
May 14, 2012
This chapter provides a look at one international market, Spain, from the perspective of relevant search and demographic information important to marketers.
57.
Outsmarting Social Media: Social and Contextual Discovery
By Evan Bailyn
May 10, 2012
This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
58.
Which Social Networks are Best for Business Marketing?
By Michael Miller
May 7, 2012
Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
59.
Communicating with Other LinkedIn Members
By Patrice-Anne Rutledge
May 4, 2012
In this lesson, you learn about the LinkedIn network and the many ways to communicate with other LinkedIn members.
60.
How to Share Photos on Facebook
By Sherry Kinkoph Gunter
Apr 3, 2012
In this lesson, you learn how to view and add photos in Facebook. You’ll learn how to create an album, upload pictures, and publish the whole thing on Facebook. You’ll also learn how to tag people in your photos and organize your photos within Facebook.

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