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61.
Exploring Google Currents
By Michael Miller
Jan 18, 2012
Google Currents is a news aggregation app that lets you read your favorite digital magazines and other online content on your iPhone, iPad, or Android device. In this article, author Michael Miller explores Google Currents, and shows you how to use it on your iPhone.
62.
The Like Effect: The Power of Positive Marketing
By Brian Carter
Jan 10, 2012
This chapter examines how Facebook "likes" can translate into increased earnings for your company.
63.
Getting Around Facebook: The Basics
By Brian Carter, Justin Levy
Jan 2, 2012
Although getting around Facebook isn’t exactly hard, this chapter covers some of the basic tools and features.
64.
Seven Tips for Getting the Most from Your Google+ Profile
By Patrice-Anne Rutledge
Dec 30, 2011
Patrice-Anne Rutledge offers seven tips for making the most of your Google+ profile as a business tool.
65.
Dos and Don'ts of Using Cross-Platform Promotion (CPP) in Social Media
By Sarah-Jayne Gratton
Dec 29, 2011
Sarah-Jayne Gratton explains which cross-platform promotion techniques you must try and what ideas to avoid when marketing your business on social media.
66.
How to Find Old Friends—and Make New Ones
By Michael Miller
Dec 28, 2011
Before you can make someone your Facebook friend, you have to find that person on Facebook. That isn't always easy, but as Michael Miller explains, if they have Facebook profiles you can probably find them.
67.
The Rise of Facebook Search: Should Google Be Worried?
By Brian Carter
Dec 28, 2011
Facebook says users do 500 million searches on Facebook per day. And Facebook is rising in the charts of where the most searches are done online. Marketing expert Brian Carter explains what you need to know to take advantage of this growing opportunity.
68.
The Internet Wars: Facebook, Google, Microsoft, and Apple
By Brian Carter
Dec 27, 2011
Facebook and Microsoft are teaming up to take on Google. What are their stated intentions, and how likely are they to cut deeper into the Master of Internet Search? Facebook marketing expert Brian Carter fills us in.
69.
Roundup of iPhone and iPad Apps for Online Social Networking
By Jason Rich
Dec 21, 2011
Jason R. Rich introduces you to just some of the apps that you can use to actively participate on the various online social networking services, including Twitter, Facebook, Google+, and LinkedIn using your iPhone or iPad.
70.
Three Cool Facebook Ad Approaches You’ve Never Thought Of
By Brian Carter
Dec 13, 2011
Marketing expert Brian Carter shows you how to build brand awareness, get media coverage, and make your Facebook ads significantly more affordable.
71.
Controlling Your Posts with Facebook’s New Friends Lists
By Michael Miller
Dec 12, 2011
Michael Miller shows you how to create and manage your own friends lists in Facebook — and get the most from them.
72.
Personalizing Facebook’s New Profile Page and Timeline
By Michael Miller
Dec 9, 2011
Michael Miller shows you what Facebook's new Profile page looks like, and describes how you can personalize it.
73.
Skype for iPad: A Viable Alternative to FaceTime
By Jason Rich
Dec 9, 2011
The Skype for iPad app offers videoconferencing with all other Skype users, including PC users. Jason R. Rich explains how iPad users can save time and money by using Skype.
74.
Managing Facebook’s New News Feed and Ticker
By Michael Miller
Dec 8, 2011
Michael Miller takes you on a tour of Facebook's new News Feed and Ticker, discusses what’s changed, and shows you how to personalize what you see.
75.
Facebook Privacy: Three Ways to Safeguard Your Facebook Profile and Posts
By Patrice-Anne Rutledge
Dec 5, 2011
Patrice-Anne Rutledge offers three easy ways to manage your privacy on Facebook, ensuring that only the people you want to view your Facebook content can do so.
76.
No Bullshit Social Media Tip: Determining Your Social Media Goals (video)
By Jason Falls
Dec 5, 2011
Jason Falls, author of, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, presents a tip on how to determine your social media goals.
77.
No Bullshit Social Media Tip: What Are Your Customers Saying About You? (video)
By Erik Deckers
Dec 5, 2011
Erik Deckers provides a tip on what your customers are saying about you, from his latest book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.
78.
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (video)
By Erik Deckers, Jason Falls
Dec 5, 2011
Erik Deckers and Jason Falls provide insights from their latest book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.
79.
Whose Job Is Content?
By Rebecca Lieb
Dec 5, 2011
Strategizing, creating, assessing, disseminating, evaluating, and monetizing content doesn’t just happen by itself. Someone’s got to actually do it. This chapter explores an organization's options for content creation.
80.
Google+ For Business (video)
By Chris Brogan
Dec 2, 2011
Chris Brogan provides an overview of his latest book, Google+ for Business: How Google's Social Network Changes Everything.

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