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1.	Going Unsocial: How to Disconnect from Social Networking By Michael Miller Jul 23, 2012 Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
2.	Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives) By Robert McHale Jul 2, 2012 Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
3.	The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say By Robert McHale Jun 25, 2012 Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
4.	Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks By Robert McHale Jun 18, 2012 Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
5.	Social Media Promotion Law: Contests and Sweepstakes By Robert McHale May 30, 2012 This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
6.	Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era By Geoff Livingston, Gini Dietrich May 17, 2012 This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
7.	Outsmarting Social Media: Social and Contextual Discovery By Evan Bailyn May 10, 2012 This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
8.	Which Social Networks are Best for Business Marketing? By Michael Miller May 7, 2012 Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
9.	Exploring the New Twitter By Michael Miller Mar 21, 2012 Michael Miller walks you through the new Twitter and explains all about the new functionality.
10.	How To Choose Between Twitter and Facebook: Strengths and Weaknesses By Brian Carter Jan 31, 2012 Brian Carter points out the pluses and minuses of the two most popular choices for social media marketing, Facebook and Twitter.
11.	Roundup of iPhone and iPad Apps for Online Social Networking By Jason Rich Dec 21, 2011 Jason R. Rich introduces you to just some of the apps that you can use to actively participate on the various online social networking services, including Twitter, Facebook, Google+, and LinkedIn using your iPhone or iPad.
12.	Using Twitter to Enhance Your Personal Brand By Kyle Lacy Jun 3, 2011 Even though Twitter is a new site, its growth is stupendous. With more than 180 million people, Twitter is a force to be reckoned with in the world of marketing. Kyle Lacy describes why the tool is important to a corporate branding as well as your personal brand.
13.	Consolidating Your Activities Across Multiple Social Networks By Michael Miller May 4, 2011 If you use multiple social networking services, it can be a pain tracking all your friends and making posts across networks. Michael Miller shows you a variety of tools that help you consolidate your social networking activities — and make social networking a lot less time consuming.
14.	Maximizing Social Conversations as a Marketing Strategy By Michael Miller Apr 29, 2011 To become successful in social media marketing, you have to master the art of the conversation. In this article, Michael Miller shows you how to use social media to encourage two-way conversations with your customers — and benefit from that interchange of ideas.
15.	A Holistic Approach to Social Media Marketing: Part 2 By Raj Anand Feb 9, 2011 Part 2 in Raj Anand's series explains how to develop a social media strategy at a board level, using Dell as an example.
16.	A Holistic Approach to Social Media Marketing: Part 1 By Raj Anand Feb 2, 2011 Raj Anand provides an overview of why social media are only channels of communication and why they require a wider board-level strategy to be successful.
17.	Recruiting with Social Media: Setting the Scene By Raj Anand Sep 22, 2010 This chapter explores the evolution of recruitment and social media, reviews the opportunities that digital has to offer in marketing and promoting a company and its product or service, examines how social media campaigns can increase awareness and efficiency and decrease costs.
18.	2011 Social Media Directory: Entertainment By Jeffery A. Riley Sep 6, 2010 This chapter highlights the best of the social media resources for the entertainment industry from Twitter, Facebook, LinkedIn, and the web at large.