| 1.
| - Creating a Blogging Strategy to Drive Your Business
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By
Eric Butow, Rebecca Bollwitt
- Nov 9, 2012
- This chapter shows how to find the right blogging tool for your business needs and how to most effectively use it to meet your online marketing goals.
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| 2.
| - Creating a Personal Blog with WordPress.com
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By
Tris Hussey
- Jun 14, 2012
- This chapter serves as a quick start for how to create a blog using WordPress.com. You'll learn how to create an account, customize your theme, decide what content to use, and integrate multimedia into your blog.
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| 3.
| - Revisiting the Evernote/Microsoft OneNote Competitive Landscape
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By
Peter O'Kelly
- Mar 9, 2012
- Peter O'Kelly highlights some of the differences between Evernote and Microsoft OneNote.
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| 4.
| - OneNote for iPad: Ample Room for Improvement
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By
Peter O'Kelly
- Mar 8, 2012
- Peter O'Kelly explains how the limitations in the initial release of OneNote for iPad might frustrate people who have more elaborate information-management needs.
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| 5.
| - OneNote for iPad: A Hopeful Leading Indicator
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By
Peter O'Kelly
- Mar 7, 2012
- Peter O'Kelly provides an overview of OneNote for iPad, along with some analysis of what Microsoft may do next with OneNote for Windows, iPad, and other platforms.
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| 6.
| - Tweeting To and From Your Evernote Account
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By
Katherine Murray
- Mar 5, 2012
- Katherine Murray shows how you can follow people and subjects on Twitter that bring the information you're looking for right to your browser window. And, thanks to Evernote, you can send the tweets you want to keep directly to your Evernote notebook, too.
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| 7.
| - Capturing Audio Notes in Evernote
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By
Katherine Murray
- Mar 2, 2012
- Katherine Murray shows you how to record, save, and manage audio notes in Evernote, whether you’re using a desktop computer or a mobile device.
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| 8.
| - Whose Job Is Content?
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By
Rebecca Lieb
- Dec 5, 2011
- Strategizing, creating, assessing, disseminating, evaluating, and monetizing content doesn’t just happen by itself. Someone’s got to actually do it. This chapter explores an organization's options for content creation.
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| 9.
| - Targeting Bloggers for Online PR
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By
Michael Miller
- Oct 28, 2011
- Michael Miller shows you how to target bloggers as part of your online public relations efforts.
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| 10.
| - Installing and Upgrading WordPress Software
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By
Bud E. Smith, Michael McCallister
- Oct 24, 2011
- This chapter will help you make the most of WordPress entirely outside the cozy environment of WordPress.com by covering the two ways of setting up WordPress on your own: through an external provider, such as your Internet service provider (ISP) or a web hosting company, or on your own computer.
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| 11.
| - Content is Cash: SONAR in Action
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By
Wendy Montes de Oca
- Oct 22, 2011
- This chapter includes case studies to illustrate the effectiveness of SONAR, a content distribution model designed to improve ROI on existing web content.
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| 12.
| - Top 10 Tips for Designing a Mobile-Friendly Website
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By
Michael Miller
- Aug 29, 2011
- Michael Miller gives you 10 useful tips for creating a version of your website that works with smartphones and other mobile devices.
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| 13.
| - Increase Your Blog's Visibility with These 10 WordPress Plugins
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By
Patrice-Anne Rutledge
- Jun 2, 2011
- Want to develop a larger audience for your blog? Installing a few powerful plugins can make a big difference in your blog's traffic and popularity. In this article, business technology author Patrice-Anne Rutledge shows you 10 great plugins that increase your blog's visibility.
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| 14.
| - Managing Contributors to Your Company Blog
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By
Michael Miller
- Apr 7, 2011
- A company or product blog is essential to your online marketing plan — but how do you manage all the contributors to your blog? Michael Miller tells you how in this informative article.
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| 15.
| - Five Secrets to Promoting Your Blog
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By
Erik Deckers
- Mar 28, 2011
- Erik Deckers covers five ways to promote your blog, including creating backlinks; guest blogging; and setting up automated processes for Twitter, Facebook, and LinkedIn.
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| 16.
| - Five Ways to Use Blogging to Establish Yourself as an Industry Expert
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By
Erik Deckers
- Dec 28, 2010
- Erik Deckers gives you five tips to start a blog, find source material, and even promote your blog to your targeted readers.
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| 17.
| - Blog Marketing for Business
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By
Michael Miller
- Nov 9, 2010
- How can you use blogs to promote your business or products online? In this article, Michael Miller, author of The Ultimate Web Marketing Guide, shows you how to incorporate blogs into your web marketing mix.
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| 18.
| - Changing the Appearance of Your Tumblog
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By
Bud E. Smith
- Sep 8, 2010
- In this lesson, you learn how to finish setting up your tumblog, including choosing a theme, changing various aspects of its appearance, and advanced settings.
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| 19.
| - Customizing Your Blogger Blog
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By
Michael Miller
- Jul 12, 2010
- Tired of your blog looking like every other blog out there? Maybe it’s time to customize your blog, which Blogger lets you do, in a number of different ways. In this article, Using Blogger author Michael Miller shows you how to turn a generic Blogger blog into a personalized one -- quickly and easily.
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| 20.
| - Making Blog Posts with Blogger
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By
Michael Miller
- Jun 10, 2010
- Michael Miller shows how to create new posts to keep your blog fresh. He also shows how to edit posts and cross-post to Facebook and Twitter.
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