| 1.
| - Understanding Facebook Friends and Followers
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By
Michael Miller
- Apr 17, 2013
- Michael Miller discusses friends and followers, and explains how to find more of both for your Facebook account.
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| 2.
| - Reading The Facebook News Feed and Ticker
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By
Michael Miller
- Jan 7, 2013
- This chapter shows the elements of the Facebook News Feed and explains how to read through yours most effectively.
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| 3.
| - Using Your iOS Device with Facebook
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By
Jason Rich
- Nov 26, 2012
- Jason R. Rich explains how to use the Facebook features that are now part of iOS 6, plus explains features associated with the official Facebook app.
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| 4.
| - Why We Love to Hate Facebook
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By
Michael Miller
- Sep 17, 2012
- In this first of four articles about the tech companies we love to hate, Facebook for Grown-Ups author Michael Miller addresses Facebook’s significant shortcomings, and discusses whether the company deserves such a bum rap.
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| 5.
| - Introducing the Facebook for WordPress Plugin
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By
Patrice-Anne Rutledge
- Aug 20, 2012
- Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
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| 6.
| - Going Unsocial: How to Disconnect from Social Networking
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By
Michael Miller
- Jul 23, 2012
- Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
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| 7.
| - Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
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By
Robert McHale
- Jul 2, 2012
- Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
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| 8.
| - The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
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By
Robert McHale
- Jun 25, 2012
- Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
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| 9.
| - Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks
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By
Robert McHale
- Jun 18, 2012
- Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
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| 10.
| - Social Media Promotion Law: Contests and Sweepstakes
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By
Robert McHale
- May 30, 2012
- This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
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| 11.
| - 8 Ways to Make the Most of Your Facebook Page Timeline
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By
Patrice-Anne Rutledge
- May 29, 2012
- Having a quality Facebook page is a must for businesses, brands, and organizations that want to gain online visibility, generate website traffic, and connect with their target audience. Patrice-Anne Rutledge offers eight tips for making the most of your Facebook page's new timeline.
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| 12.
| - Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era
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By
Geoff Livingston, Gini Dietrich
- May 17, 2012
- This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
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| 13.
| - Outsmarting Social Media: Social and Contextual Discovery
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By
Evan Bailyn
- May 10, 2012
- This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
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| 14.
| - Which Social Networks are Best for Business Marketing?
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By
Michael Miller
- May 7, 2012
- Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
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| 15.
| - How to Share Photos on Facebook
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By
Sherry Kinkoph Gunter
- Apr 3, 2012
- In this lesson, you learn how to view and add photos in Facebook. You’ll learn how to create an album, upload pictures, and publish the whole thing on Facebook. You’ll also learn how to tag people in your photos and organize your photos within Facebook.
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| 16.
| - Using Facebook and Spotify Together
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By
Michael Miller
- Feb 16, 2012
- Michael Miller shows you how Facebook and Spotify can work together, including how to import your Facebook friends into Spotify and how to share Spotify tracks and playlists with your Facebook friends.
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| 17.
| - Using Facebook’s New Timeline on Your iPhone
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By
Michael Miller
- Feb 15, 2012
- Michael Miller walks you through how Timeline looks and works on your iPhone, including how to display personal information, view photos, access friends lists, like and comment on posts, and make new posts from your own Timeline page.
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| 18.
| - Adding Life Events to Your Facebook Timeline
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By
Michael Miller
- Feb 14, 2012
- Michael Miller goes beyond the basics to show you how to add important life events to your Timeline, and fill in your pre-Facebook history.
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| 19.
| - How To Choose Between Twitter and Facebook: Strengths and Weaknesses
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By
Brian Carter
- Jan 31, 2012
- Brian Carter points out the pluses and minuses of the two most popular choices for social media marketing, Facebook and Twitter.
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| 20.
| - Facebook versus LinkedIn for Professional Networking
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By
Brian Carter
- Jan 23, 2012
- Brian Carter surveys the differences and offers tips on how to balance your networking between these two social platforms.
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