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1.
Understanding Facebook Friends and Followers
By Michael Miller
Apr 17, 2013
Michael Miller discusses friends and followers, and explains how to find more of both for your Facebook account.
2.
Reading The Facebook News Feed and Ticker
By Michael Miller
Jan 7, 2013
This chapter shows the elements of the Facebook News Feed and explains how to read through yours most effectively.
3.
Using Your iOS Device with Facebook
By Jason Rich
Nov 26, 2012
Jason R. Rich explains how to use the Facebook features that are now part of iOS 6, plus explains features associated with the official Facebook app.
4.
Why We Love to Hate Facebook
By Michael Miller
Sep 17, 2012
In this first of four articles about the tech companies we love to hate, Facebook for Grown-Ups author Michael Miller addresses Facebook’s significant shortcomings, and discusses whether the company deserves such a bum rap.
5.
Introducing the Facebook for WordPress Plugin
By Patrice-Anne Rutledge
Aug 20, 2012
Patrice-Anne Rutledge introduces you to the many benefits of the Facebook for WordPress plugin and guides you through the required installation, setup, and configuration steps.
6.
Going Unsocial: How to Disconnect from Social Networking
By Michael Miller
Jul 23, 2012
Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
7.
Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
By Robert McHale
Jul 2, 2012
Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
8.
The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
By Robert McHale
Jun 25, 2012
Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
9.
Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks
By Robert McHale
Jun 18, 2012
Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
10.
Social Media Promotion Law: Contests and Sweepstakes
By Robert McHale
May 30, 2012
This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
11.
8 Ways to Make the Most of Your Facebook Page Timeline
By Patrice-Anne Rutledge
May 29, 2012
Having a quality Facebook page is a must for businesses, brands, and organizations that want to gain online visibility, generate website traffic, and connect with their target audience. Patrice-Anne Rutledge offers eight tips for making the most of your Facebook page's new timeline.
12.
Marketing in the Round: Develop an Integrated Marketing Campaign in the Digital Era
By Geoff Livingston, Gini Dietrich
May 17, 2012
This chapter explains how and why marketing serves as the hub in the round of communication disciplines, how to break down the silos, how to get senior leadership involved, and how to develop the marketing round team and get your vision, goals, and dashboard ready.
13.
Outsmarting Social Media: Social and Contextual Discovery
By Evan Bailyn
May 10, 2012
This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
14.
Which Social Networks are Best for Business Marketing?
By Michael Miller
May 7, 2012
Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
15.
How to Share Photos on Facebook
By Sherry Kinkoph Gunter
Apr 3, 2012
In this lesson, you learn how to view and add photos in Facebook. You’ll learn how to create an album, upload pictures, and publish the whole thing on Facebook. You’ll also learn how to tag people in your photos and organize your photos within Facebook.
16.
Using Facebook and Spotify Together
By Michael Miller
Feb 16, 2012
Michael Miller shows you how Facebook and Spotify can work together, including how to import your Facebook friends into Spotify and how to share Spotify tracks and playlists with your Facebook friends.
17.
Using Facebook’s New Timeline on Your iPhone
By Michael Miller
Feb 15, 2012
Michael Miller walks you through how Timeline looks and works on your iPhone, including how to display personal information, view photos, access friends lists, like and comment on posts, and make new posts from your own Timeline page.
18.
Adding Life Events to Your Facebook Timeline
By Michael Miller
Feb 14, 2012
Michael Miller goes beyond the basics to show you how to add important life events to your Timeline, and fill in your pre-Facebook history.
19.
How To Choose Between Twitter and Facebook: Strengths and Weaknesses
By Brian Carter
Jan 31, 2012
Brian Carter points out the pluses and minuses of the two most popular choices for social media marketing, Facebook and Twitter.
20.
Facebook versus LinkedIn for Professional Networking
By Brian Carter
Jan 23, 2012
Brian Carter surveys the differences and offers tips on how to balance your networking between these two social platforms.

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