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1.
Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales
By Brian Carter
Sep 24, 2012
What has the Internet changed about the sales process? This chapter looks at online versus offline sales, and how introverts and extroverts can work together to improve sales.
2.
Going Unsocial: How to Disconnect from Social Networking
By Michael Miller
Jul 23, 2012
Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
3.
Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
By Robert McHale
Jul 2, 2012
Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
4.
The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
By Robert McHale
Jun 25, 2012
Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
5.
Social Media Law for Business: Trademark Protections from Brandjacking and Cybersquatting in Social Networks
By Robert McHale
Jun 18, 2012
Robert McHale provides tips to help protect your business’s social network usernames, handles and domain names from brandjackers and cybersquatters.
6.
Social Media Promotion Law: Contests and Sweepstakes
By Robert McHale
May 30, 2012
This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
7.
Outsmarting Social Media: Social and Contextual Discovery
By Evan Bailyn
May 10, 2012
This chapter explains the concept of social and contextual discovery and compares them to traditional search. It also explains how you can begin to use social and contextual discovery in your business.
8.
Which Social Networks are Best for Business Marketing?
By Michael Miller
May 7, 2012
Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
9.
Communicating with Other LinkedIn Members
By Patrice-Anne Rutledge
May 4, 2012
In this lesson, you learn about the LinkedIn network and the many ways to communicate with other LinkedIn members.
10.
Facebook versus LinkedIn for Professional Networking
By Brian Carter
Jan 23, 2012
Brian Carter surveys the differences and offers tips on how to balance your networking between these two social platforms.
11.
Roundup of iPhone and iPad Apps for Online Social Networking
By Jason Rich
Dec 21, 2011
Jason R. Rich introduces you to just some of the apps that you can use to actively participate on the various online social networking services, including Twitter, Facebook, Google+, and LinkedIn using your iPhone or iPad.
12.
LinkedIn Profile Power: Add Sections to Generate Better LinkedIn Profile Results
By Patrice-Anne Rutledge
Nov 28, 2011
Patrice-Anne Rutledge shows you how to get better results from your LinkedIn profile by adding sections that highlight your accomplishments, professional skills, and more.
13.
LinkedIn Profile Power: Give Your Profile Some Pizzazz with LinkedIn Applications
By Patrice-Anne Rutledge
Nov 28, 2011
Author Patrice-Anne Rutledge shows you how to choose and install LinkedIn applications that enhance your profile and attract the attention of prospective employers and clients.
14.
LinkedIn Profile Power: Why LinkedIn Keywords Are Key to Your Success
By Patrice-Anne Rutledge
Nov 28, 2011
Author Patrice-Anne Rutledge shows you how to get better results from your LinkedIn profile through the strategic use of keywords that relate to your industry, profession, and skills.
15.
Getting Answers Online: Making the Most of Quora, Focus, and LinkedIn Answers
By Patrice-Anne Rutledge
Nov 15, 2011
Patrice-Anne Rutledge discusses three of the top Q&A sites for professionals. Learn how to maximize the potential of what Quora, Focus, and LinkedIn Answers offer, beyond just the basic Q&A.
16.
What's New on LinkedIn: LinkedIn for Android, the LinkedIn Share Button, LinkedIn InMaps, and Much More
By Patrice-Anne Rutledge
Jun 10, 2011
Want to make the most of the time you spend on LinkedIn? Patrice-Anne Rutledge introduces you to the many new features LinkedIn has introduced in the past months.
17.
LinkedIn for Business: Create a LinkedIn Company Page to Generate Visibility, Followers, Recommendations, and Sales
By Patrice-Anne Rutledge
Jun 7, 2011
Want to maximize your business presence on LinkedIn? Patrice-Anne Rutledge introduces you to the many features of LinkedIn Company Pages.
18.
LinkedIn Jobs: Six Great New LinkedIn Features for Your Job Search
By Patrice-Anne Rutledge
Jun 3, 2011
Want to improve your job search results on LinkedIn? Patrice-Anne Rutledge introduces you to six new LinkedIn features targeted to job seekers.
19.
Consolidating Your Activities Across Multiple Social Networks
By Michael Miller
May 4, 2011
If you use multiple social networking services, it can be a pain tracking all your friends and making posts across networks. Michael Miller shows you a variety of tools that help you consolidate your social networking activities — and make social networking a lot less time consuming.
20.
Maximizing Social Conversations as a Marketing Strategy
By Michael Miller
Apr 29, 2011
To become successful in social media marketing, you have to master the art of the conversation. In this article, Michael Miller shows you how to use social media to encourage two-way conversations with your customers — and benefit from that interchange of ideas.

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