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Liana Evans

Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well-versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog () and is the director of social media for Serengeti Communications, a Washington, DC-based online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house.

Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

She holds degrees in both public relations and information technology, which lend well to working with client strategies in social media and search marketing. Li speaks and trains social media and SEO at Search Engine Strategies and other industry conferences.

1.
OnBizTech (Audio + Video): Search Engine Strategies (SES) 2011: Conference Takeaways
Oct 1, 2011
2.
OnWebMarketing (Audio + Video): Audiences Trust Avatars & Icons in Social Media Communities (Chapter 24)
Jun 16, 2010
3.
OnWebMarketing (Audio + Video): For Your Social Media Marketing Strategy to Work, You Need to be Social (Chapter 31)
Jun 16, 2010
4.
OnWebMarketing (Audio + Video): YouTube is the Second-Largest Search Engine - How Can You Use It?
Jun 16, 2010
5.
OnWebMarketing (Audio + Video): Understand Each Community You Engage With in Social Media (Chapter 9)
Jun 16, 2010
6.
OnWebMarketing (Audio + Video): Bring Legal Into Your Social Media Marketing Strategy, Early (Chapter 7)
Jun 7, 2010
7.
OnWebMarketing (Audio + Video): Social Media Marketing: In Social Media Branding & Messaging Need to be Consistent (Chapter 22)
Jun 3, 2010
8.
OnWebMarketing (Audio + Video): Be Open to Trying New Things with Your Social Media Marketing Strategy, But Don't Fall Off the Bleeding Edge (Chapter 15)
Jun 3, 2010
9.
OnWebMarketing (Audio + Video): Don't Fall In Love With One Social Media Platform (Chapter 13)
Jun 3, 2010
10.
OnWebMarketing (Audio + Video): Social Media Marketing: You Get What You Give (Chapter 33)
Jun 3, 2010
11.
OnWebMarketing (Audio + Video): Social Media Marketing Goals Need to Be Defined (Chapter 3)
Jun 3, 2010
12.
OnWebMarketing (Audio + Video): It's All About the Idea in Social Media (Chapter 28)
Jun 3, 2010
13.
OnWebMarketing (Audio + Video): Social Media Marketing Book - Chapter 1: It's Not Easy, Quick or Cheap
May 20, 2010
14.
OnWebMarketing (Audio + Video): Social Media Marketing Book: Engaging Strategies for Twitter, Facebook & Other Social Media
May 20, 2010

Liana Evans