Home > Blogs > March Trivia #2: Use Social Media Strategically (Win a copy of No Bullshit Social Media by Jason Falls and Erik Deckers)

March Trivia #2: Use Social Media Strategically (Win a copy of No Bullshit Social Media by Jason Falls and Erik Deckers)

Stop hiding from social media--or treating it like a playground. Once strategy is involved, it’s time to identify specific, actionable goals… and make money!

Forward-thinking companies are not only starting to use Twitter, Facebook, LinkedIn, and blogging as a way to reach customers, those companies are surging past the competition to do so. “Even a conversation with a group of people over lunch is a social medium,” say Jason Falls and Erik Deckers, authors of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. “The key is understanding how to use a medium that is primarily social for marketing purposes.”

That leads us to today’s trivia question…

What social network, launched in 2003 by Chris DeWolfe and Tom Anderson, is attempting to rebrand itself as a hub for social entertainment (music, movies and celebrities) to reverse declining membership?

Answer correctly in the comments section below and three randomly selected winners will receive:

• (1) eBook copy of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Rules: Answer question by leaving a comment below (one per person, all duplicates will be discarded) by 12:01 am EST on March 24, 2012. Three winners will be randomly selected from all correct answers and notified by a comment from the Que team on their post.

Want more?

> (FREE Webcast) How Social Media Drives Business

> (Sample Chapter) Ignore the hype. Believe the facts.

> (Video) No Bullshit Social Media Tip: What are your customers saying about you?

> (Video) No Bullshit Social Media Tip: Determining Your Social Media Goals

Remember, tell your friends! #TuesdayTrivia is announced twice a month via @quepublishing on Twitter. Stay tuned for more great prizes.