Home > Blogs > #TuesdayTrivia: Win a Copy of Marketing in the Round

Social media for business is about results. The trick is integrating outlets into one message. But how do you take all channels and synch them?

Marketing in the Round "Imagine your organizational structure as a wheel instead of a typical hierarchy,” advise Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era authors Gini Dietrich and Geoff Livingston. “Think of marketing as the hub. The spokes are made up of public relations, advertising, Web, email, social media, corporate communication, search engine optimization, search engine marketing, content, and direct mail. They circle simultaneously.”

Ready for today's trivia question? We'll even provide a clue for non-history buffs.

What newspaper published the first print ad in America? Hint: 1704, see Ad Age Timeline

Answer correctly in the comments section below and three randomly selected winners will receive:

(1) eBook copy of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Rules: Answer question by leaving a comment below (one per person, all duplicates will be discarded) by 12:01 am EST on May 26, 2012. Three winners will be randomly selected from all correct answers and notified by a comment from the Que Publishing team on their post.

Meanwhile, enjoy a sample chapter!

Be sure to bookmark our account and tell your friends -- we'll announce future #TuesdayTrivia questions via @QuePublishing on Twitter. Stay tuned for more great prizes.

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