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Conversations & tips from leading experts on topics that combine business and technology, including Business Management, Information Management, Home & Office Computing, Process Improvement, Web Marketing, and more.

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Topics: Business & Management

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Advanced Facebook Marketing & Advertising: Using Google Analytics to Measure Website Results & ROI

By Brian Carter

This video teaches you how to use two analytics tools to help you see what's going on with your potential buyers. Google analytics also provides other insights that will give you ideas on how to improve your Facebook results.

4:28May 30, 2012Video MP4

Being Intelligent About IT Services And Practices

By Sharon Taylor

Sharon Taylor highlights the importance of IT services and practices, and shares insights on cultivating an intelligent approach to them, from her latest book, Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management.

3:11Oct 1, 2011Video MP4

Blogging Tips: Social Media Tips and Tricks for Small Businesses

By Sarah-Jayne Gratton

Sarah-Jayne Gratton presents blogging tips from her book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses.

3:46Feb 23, 2012Video MP4

Brand Makeovers: Social Media Tips and Tricks for Small Businesses

By Sarah-Jayne Gratton

Sarah-Jayne Gratton discusses the components of a Brand Makeover, from her latest book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses.

2:32Feb 23, 2012Video MP4

Branding Yourself Video Training - Why Should You Care About Branding Yourself

By Erik Deckers, Kyle Lacy

Erik Deckers and Kyle Lacy, authors of, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, discuss why you should care about branding yourself - Lesson 1 from Branding Yourself Video Training.

15:03Sep 1, 2011Video MP4

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

By Erik Deckers

Erik Deckers teaches you how to use social media to build a great personal brand–and a great career; the subject of his book entitled, Branding Yourself: How to use social media to invent or reinvent yourself.

8:06Apr 15, 2011Video MP4

Crafting The Best Offer To Motivate Prospects: Maximizing Lead Generation Tips

By Ruth P. Stevens

Learn how to motive prospects by creating the best information based offers from Ruth Stevens, author of, Maximizing Lead Generation: The Complete Guide for B2B Marketers.

3:51Oct 1, 2011Video MP4

Cross Platform Promotions: Social Media Tips and Tricks for Small Businesses

By Sarah-Jayne Gratton

Sarah-Jayne Gratton provides insights on Cross Platform Promotions (CPP), from her book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses.

2:54Feb 23, 2012Video MP4

Customer Service Is No Longer Optional

By Peter Shankman

Peter Shankman discusses the importance of good customer service, the subject of his latest book, Customer Service, New Rules for a Social Media World.

1:22Sep 1, 2011Video MP4

Customer Service: New Rules for a Social Media World

By Peter Shankman

Peter Shankman discusses key concepts from his book, Customer Service, New Rules for a Social Media World.

2:21Sep 1, 2011Video MP4

Don't Think Like Tom Sawyer

By Chris Grams

Chris Grams presents a tip on making communities more successful by working together with brands, from his latest book, The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.

2:53Sep 1, 2011Video MP4

Driving Facebook "Likes" Using Calls To Action

By Brian Carter

Brian Carter shares tips on using calls to action to drive Facebook "likes," from, The Like Economy: How Businesses Make Money With Facebook.

2:23Feb 5, 2012Video MP4

Facebook Marketing Campaigns: Using Facebook Credits

By Brian Carter

Learn everything you need to know about Facebook Credits, Facebook's virtual currency, from Introduction to Facebook Marketing Campaigns Video Training, by Brian Carter.

5:16May 29, 2012Video MP4

Facebook Marketing: Connecting Effectively With Your Fans

By Brian Carter

Facebook Marketing author, Brian Carter, presents tips and tricks on connecting effectively with your Facebook fans so you can build thriving Facebook communities that promote loyalty and innovation.

2:14Feb 5, 2012Video MP4

Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns

By Brian Carter

Brian Carter provides an overview of his latest book, Facebook Marketing, the easy, step-by-step guide to Facebook marketing - 100% updated for Facebook’s newest features & best practices.

3:12Feb 5, 2012Video MP4

Gauging the Success of Online Marketing

By Catherine Margaret Juon

Catherine Juon provides an overview on sales and how a customer interacts with you online provides important data regarding web and offline sales from her latest book, Internet Marketing Start to Finish.

2:23Jul 12, 2011Video MP4

Get Bold: Using Social Media to Create a New Type of Social Business

By Sandy Carter

IBM Social Business Evangelist and author Sandy Carter discusses key topics from her latest book, Get Bold: Using Social Media to Create a New Type of Social Business.

5:11Oct 1, 2011Video MP4

Google+ For Business

By Chris Brogan

Chris Brogan provides an overview of his latest book, Google+ for Business: How Google's Social Network Changes Everything.

5:06Oct 1, 2011Video MP4

Google+ for Business: Tips for Building Your Profile

By Chris Brogan

Chris Brogan provides three valuable tips on building your profile in Google+, from his latest book, Google+ for Business: How Google's Social Network Changes Everything.

2:19Oct 1, 2011Video MP4

How To Calculate the Right Number of Leads: Maximizing Lead Generation Tips

By Ruth P. Stevens

Learn how to calculate the right number of leads for your lead generation program from Ruth Stevens, author of, Maximizing Lead Generation: The Complete Guide for B2B Marketers.

4:46Oct 1, 2011Video MP4

How to Connect an iPad to a Wireless or Wi-Fi Network

By Bud E. Smith

What's the difference between a 3G connection, wireless, and MiFi? Learn about options for connecting your iPad to the internet, the benefits of using a WiFi connections, and how to connect to hotspots for a better experience.

3:10Apr 15, 2011Video MP4

How to Manage Videos and Photos on Your iPad

By Bud E. Smith

Learn tips on how to manage your video and photo collections on your iPad from the author of Sams Teach Yourself iPad in 10 Minutes, Bud E. Smith.

2:18Apr 15, 2011Video MP4

How to Upload and Share Videos on Facebook

By Michael Miller

Learn how to upload and share videos with friends on Facebook. Facebook Essentials is your quick and easy – and visual – way to learn more about using Facebook.

4:14Apr 20, 2012Video MP4

How to Use the iPad Maps App

By Bud E. Smith

Learn how to use the iPad Maps app form the author of Sams Teach Yourself iPad in 10 Minutes, Bud E. Smith.

2:12Apr 15, 2011Video MP4

Human Element: Being Open

By Maddie Grant

In humanizing your organization, there are four key elements that should be present. Maddie Grant presents a tip on being open from her latest book, Humanize!: How People-Centric Organizations Succeed in a Social World.

2:34Oct 1, 2011Video MP4

Human Element: Courageous

By Maddie Grant

In humanizing your organization, there are four key elements that should be present. Maddie Grant presents a tip on one of the elements, 'courageous,' from her latest book, Humanize!: How People-Centric Organizations Succeed in a Social World.

1:43Oct 1, 2011Video MP4

Human Element: Generative

By Maddie Grant

In humanizing your organization, there are four key elements that should be present. Maddie Grant presents a tip on being generative from her latest book, Humanize!: How People-Centric Organizations Succeed in a Social World.

2:05Oct 1, 2011Video MP4

Human Element: Trustworthy

By Maddie Grant

In humanizing your organization, there are four key elements that should be present. Maddie Grant presents a tip on being trustworthy from her latest book, Humanize!: How People-Centric Organizations Succeed in a Social World.

1:43Oct 1, 2011Video MP4

Humanize!: How People-Centric Organizations Succeed in a Social World

By Maddie Grant

Maddie Grant provides key points from her latest book, Humanize!: How People-Centric Organizations Succeed in a Social World.

3:16Oct 1, 2011Video MP4

Internet Marketing Start to Finish

By Catherine Margaret Juon

Internet Marketing Start to Finish author, Catherine Juon, discuses how businesses can use online strategies, including online advertising, search engine marketing, and social media, to drive sales.

5:08Jun 2, 2011Video MP4

Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics

By Catherine Margaret Juon

Internet Marketing Start to Finish author, Catherine Juon, discuses how businesses can use online strategies, including online advertising, search engine marketing, and social media, to drive sales.

5:08Sep 1, 2011Video MP4

Internet Marketing Tips: Gauging the Success of Online Marketing

By Catherine Margaret Juon

Internet Marketing Start to Finish author, Catherine Juon, provides an overview on sales and how a customer interacts with you online provides important data regarding web and offline sales.

2:23Sep 1, 2011Video MP4

Internet Marketing Tips: Investing In Online Marketing

By Catherine Margaret Juon

Internet Marketing Start to Finish author, Catherine Juon, discusses how internet marketing can help you target potential customers and drive sales, both online and offline.

2:42Sep 1, 2011Video MP4

Internet Marketing Tips: Measuring Online Marketing

By Catherine Margaret Juon

Internet Marketing Start to Finish author, Catherine Juon, teaches you how to set up a system for tracking customer interaction, from initial click all the way to sale.

3:38Sep 1, 2011Video MP4

Investing In Online Marketing

By Catherine Margaret Juon

Author Catherine Juon presents tips from her latest book, Internet Marketing Start to Finish, on how internet marketing is a way to target potential customers and drive sales, both online and offline.

2:42Jul 12, 2011Video MP4

iPhone & iPad Apps Marketing Tip: Your App Must Be Easy to Learn and Difficult to Master

By Jeffrey Hughes

Jeff Hughes discusses why apps must be easy to learn but difficult to master, from his latest book, iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.

1:46Sep 1, 2011Video MP4

iPhone & iPad Apps Marketing Tip: Your App Must Be Smaller Than 20MB

By Jeffrey Hughes

Jeff Hughes discusses best practices on size requirements of your app, from his latest book, iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.

1:46Sep 1, 2011Video MP4

iPhone & iPad Apps Marketing Tip: Your App Must Have Broad Demographic Appeal

By Jeffrey Hughes

Jeff Hughes discusses why your app must have broad demographic appeal, from his latest book, iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.

1:27Sep 1, 2011Video MP4

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

By Jeffrey Hughes

Author Jeff Hughes provides an overview of his latest book, iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.

3:21Sep 1, 2011Video MP4

IT Service Management Tips: The Partner Compass

By Sharon Taylor

Sharon Taylor provides an overview of the 'partner compass' customer service approach and philosophy, from her latest book, Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management.

5:33Oct 1, 2011Video MP4

Maximizing Lead Generation: The Complete Guide for B2B Marketers

By Ruth P. Stevens

Ruth Stevens presents key topics from her book, Maximizing Lead Generation: The Complete Guide for B2B Marketers. Learn how to architect, execute, and measure lead generation programs.

3:36Oct 1, 2011Video MP4

Measuring Online Marketing

By Catherine Margaret Juon

Catherine Juon discusses setting up a system for tracking customer interaction, from initial click all the way to sale from her latest book, Internet Marketing Start to Finish.

3:38Jul 12, 2011Video MP4

No Bullshit Social Media Tip: Determining Your Social Media Goals

By Jason Falls

Jason Falls, author of, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, presents a tip on how to determine your social media goals.

2:18Sep 1, 2011Video MP4

No Bullshit Social Media Tip: What Are Your Customers Saying About You?

By Erik Deckers

Erik Deckers provides a tip on what your customers are saying about you, from his latest book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.

3:18Sep 1, 2011Video MP4

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

By Jason Falls, Erik Deckers

Erik Deckers and Jason Falls provide insights from their latest book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.

4:21Sep 1, 2011Video MP4

Outsmarting Google: SEO Secrets to Winning New Business

By Evan Bailyn

Evan Bailyn provides a detailed overview of key concepts from his book, Outsmarting Google: SEO Secrets To Winning New Business.

5:50Feb 3, 2012Video MP4

Outsmarting Google; The Nuclear Football

By Evan Bailyn

Evan Bailyn provides SEO tips on using content to increase your Google rank from Outsmarting Google: SEO Secrets To Winning New Business.

3:00Feb 5, 2012Video MP4

Outsmarting Social Media

By Evan Bailyn

Evan Bailyn discusses winning social media strategies and key concepts described his book, Outsmarting Social Media: Profiting in the Age of Friendship Marketing.

6:16Feb 10, 2012Video MP4

Pay-Per-Click Search Advertising Tips

By Kevin Lee

The Truth About Pay-Per-Click Search Advertising author, Kevin Lee, presents valuable tips designed to maximize your pay-per-click advertising campaigns.

1:46Oct 1, 2011Video MP4

Search Engine Marketing, Inc./LiveLessons

By Mike Moran

Search Engine Marketing Inc. co-author, Mike Moran, provides an overview of his new Search Engine Marketing Inc. video training title -- your step-by-step video guide to search marketing success.

8:09Sep 15, 2011Video MP4

Search Engine Strategies (SES) 2011: Conference Takeaways

By Liana Evans

Liana Evans shares takeaways from the Search Engine Strategies (SES) Conference as well as insights from her book, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media.

2:35Oct 1, 2011Video MP4

Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management

By Sharon Taylor

Sharon Taylor provides an overview of her latest book, Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management. Learn to get the right IT services, on the right terms, without hassles or overpaying.

6:21Oct 1, 2011Video MP4

Setting Up a Facebook Account

By Michael Miller

This video tutorial teaches you how to sign up for a Facebook account. When you want a quick and easy – and visual – way to learn more about Facebook, turn to Facebook Essentials.

4:52Apr 20, 2012Video MP4

Setting Up Your iPad 2

By Jason Rich

Learn how to set-up your iPad 2, and how to hold and interact with the iPad 2 using on-screen finger movements and the tablet’s virtual keyboard. Also learn which model iPad 2 best suits you, from iPad 2 Essentials Video Training.

7:32Apr 20, 2012Video MP4

Social Media Is A Listening Platform First

By Peter Shankman

From his latest book, Customer Service, New Rules for a Social Media World, Peter Shankman explains why social media is first and foremost a listening platform.

1:09Sep 1, 2011Video MP4

Social Media Tips and Tricks for Small Businesses: Expert In Your Pocket

By Sarah-Jayne Gratton

This podcasts features a round-up of experts providing answers to key social media questions from contributors to the book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses.

4:13Mar 30, 2012Video MP4

Social Media: Forming A Digital Council

By Sandy Carter

Sandy Carter, discusses the importance of best practiced and how forming a 'digital council' is key to your business growth and brand, from her latest book, Get Bold: Using Social Media to Create a New Type of Social Business.

3:33Oct 1, 2011Video MP4

Social Media: Learning From Client Examples

By Sandy Carter

Sandy Carter gives a few key examples of how business, both small and large, grow their brands and create a social media presence from, her latest book, Get Bold: Using Social Media to Create a New Type of Social Business.

3:55Oct 1, 2011Video MP4

Social Media: Social Tippers

By Sandy Carter

Sandy Carter provides insight into the term 'social tipper' and discusses how important they are for your brand army, from her latest book, Get Bold: Using Social Media to Create a New Type of Social Business.

3:19Oct 1, 2011Video MP4

Social Search: Outsmarting Social Media

By Evan Bailyn

Evan Bailyn provides tips and strategies on the concept of Social Search, from his latest book, Outsmarting Social Media. Learn how to capitalize on the human input qualities of search.

2:41Feb 10, 2012Video MP4

Stick With What You Know

By Mike Moran

Author Mike Moran presents a tip on his most surprising insights from constant upgrades to other things staying the same, from his latest book and video series, Search Engine Marketing, Inc. and LiveLessons.

2:51Sep 15, 2011Video MP4

Teach Yourself iPad in 10 Minutes: Ipad Uses & Background

By Bud E. Smith

Learn everything you need to use your iPad to get online, get apps, use the Web, manage email, use maps, books, photos, music, video, and more from the author of Sams Teach Yourself iPad in 10 Minutes, Bud E. Smith.

6:26Apr 15, 2011Video MP4

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

By Chris Grams

Chris Grams discusses key topics from his latest book, The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.

5:27Sep 1, 2011Video MP4

The Community is more than Customers

By Chris Grams

Chris Grams discusses why and how the community is more than just its customers, from his latest book, The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.

3:02Sep 1, 2011Video MP4

The Future of Search Advertising

By Kevin Lee

The Truth About Pay-Per-Click Search Advertising author, Kevin Lee, discusses the future of search advertising and takeaways form Search Engine Strategies (SES) San Francisco.

2:23Oct 1, 2011Video MP4

The Like Economy: How Businesses Make Money With Facebook

By Brian Carter

Brian Carter discusses key topics from his book, The Like Economy: How Businesses Make Money With Facebook. Learn how Facebook is changing business, and to earn big business profits on Facebook with real-world lessons you can use right now.

3:25Feb 5, 2012Video MP4

To Get the Brand Out, Bring the Community In

By Chris Grams

Author Chris Grams provides a tip on branding from his latest book, The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.

1:37Sep 1, 2011Video MP4

Twitter: Social Media Tips and Tricks for Small Businesses

By Sarah-Jayne Gratton

Sarah-Jayne Gratton presents tips on maximizing your success with Twitter, her latest book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses.

3:56Feb 23, 2012Video MP4

Two Concepts for Lead Generation: Maximizing Lead Generation Tips

By Ruth P. Stevens

Learn two valuable insights from seasoned lead generation expert, Ruth Stevens, author of Maximizing Lead Generation: The Complete Guide for B2B Marketers.

2:37Oct 1, 2011Video MP4

Understanding The IT Service Management Structure

By Sharon Taylor

Sharon Taylor provides tips on understanding the IT service management structure, from her latest book, Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management.

4:30Oct 1, 2011Video MP4

Updating WordPress, Themes, and Plugins

By Tris Hussey

Learn how to keep your WordPress plugins and themes updated with automatic and manual updates. For more tips, tricks, and inside knowledge to help you get the most out wordpress blogging and website platform, check out WordPress Essentials.

2:59Apr 20, 2012Video MP4

Using the WordPress Image Editor

By Tris Hussey

Learn how to use the WordPress Image Editor. WordPress Essentials provides all the tips, tricks, and inside knowledge to help you get the most out of the world's most popular blogging and website platform.

5:01Apr 20, 2012Audio MP3

Why IT Service Management Is Not Just An IT Thing

By Sharon Taylor

Sharon Taylor provides tips on approaching IT service management from a business perspective, from her latest book, Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management.

3:33Oct 1, 2011Video MP4

Zero To 100,000: Social Media Tips And Tricks For Small Businesses

By Sarah-Jayne Gratton, Dean Anthony Gratton

Author, Sarah-Jayne Gratton, provides an overview of her latest book, Zero To 100,000: Social Media Tips And Tricks For Small Businesses.

2:08Sep 26, 2011Video MP4

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