Press Release

Nothing But the Truth:

New Titles from "Truth About" Series on Social Networking, Email Marketing, Identity Theft From FT Press are Must-Reads

Indianapolis, IN -- August 13, 2008 - What can be done to avoid becoming the victim of identity theft? In what ways can a profit be made from social networking? How can email pump up a marketing campaign? Three new titles from FT Press examine the "truth about" these important topics.

The Truth About Profiting from Social Networking, The Truth About Email Marketing, and The Truth About Identity Theft are part of Pearson's "The Truth About" series, which offers the collected and distilled knowledge on a topic and shows readers how to use this information in their daily lives.

News Facts:
• The Truth About Profiting from Social Networking is by CeM-certified online marketing professional Patrice-Anne Rutledge. The book's companion web site is
• The Truth About Email Marketing is by Simms Jenkins, Founder and CEO of industry leading email marketing company BrightWave Marketing. The book's companion web site is
• TThe Truth About Identity Theft is by Jim Stickley, CTO and Vice President of Strategic Operations at TraceSecurity Inc. Stickley is a regular guest on The Today Show and the book was praised by Matt Lauer as "a must read."

The titles are available at as well as and through major retailers nationwide.

More About the Authors
Patrice-Anne Rutledge is the bestselling author of 25 books on business and technology. She is an expert in online communications and presentation technologies, working with leading international technology firms for more than 10 years. She is a CeM-certified online marketing professional who specializes in teaching others how to tap the power of the latest social media technologies.

Simms Jenkins is CEO of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationship and interactive marketing experience on both the client and agency side. He has worked with a large and diverse client list, including many top-tier brands.

Jim Stickley has physically breeched the security of more than 1,000 facilities nationwide and is the CTO and VP of strategic operations at TraceSecurity Inc. He has been featured in Time Magazine, Business Week, Fortune Magazine, and the New York Times. He has been showcased on NBC's Nightly News, CNN's NewsNight, The Big Idea, CNBC's Business Nation and NBC's Today Show.

About FT Press
FT Press ( is an imprint of Pearson, and publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world's best minds on the most relevant topics.

Lisa Jacobson Brown, Publicist

Keyword Tags:
email marketing, identity theft, social networking