Customer Service: New Rules for a Social Media World

New Title from Que Publishing Offers Step-by-Step Solutions for Building Customer Loyalty

Indianapolis, Ind. – January 13, 2011 – Customer Service: New Rules for a Social Media World, new from Que Publishing, is a practical guide for professionals who want to create stellar customer service through social media, and, at the same time, generate an army of dedicated fans who will offer support in both good times and bad.

Written by Peter Shankman, recognized worldwide as a leading innovator in social media, PR, marketing, advertising, creativity, and customer service, and founder of Help a Reporter Out (HARO), Customer Service is a realistic tutorial designed to engage readers with simple, straight-to-the-point facts and techniques they can understand and immediately apply.

News Facts

  • Customer Service is part of Que’s Biz-Tech series, designed for executives and marketers to gain skills in emerging technologies for their business needs
  • Readers will learn to organize a small, powerful social media team on a tight budget; choose online media that makes the most sense for them; earn their customer’s loyalty, trust and credibility; learn from other companies’ viral disasters; and rebuild their credibility after taking a public “hit” online
  • Every day, HARO brings nearly 30,000 reporters and bloggers, more than 100,000 news sources, and thousands of small businesses together to tell their stories, promote their brands, and sell their products and services
  • The book is available in print and eBook formats through book retailers, Safari Books Online subscription, and Que Publishing
  • Access free sample chapter—Before the Explosion: Winning Your Customer
  • The suggested retail price for the book is $19.99 U.S.

About the Author
An entrepreneur, author, speaker, and worldwide connector, Peter Shankman is recognized worldwide for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and customer service. He is best known for founding Help A Reporter Out (HARO), which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 125,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. In addition to HARO, Shankman is the founder and CEO of The Geek Factory, Inc., a boutique marketing and PR strategy firm located in New York City, with clients worldwide. His blog (www.shankman.com), which he launched as a website in 1995, both comments on and generates news and conversation.

About Pearson
The world’s leading learning company, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (www.safaribooksonline.com), the premier on-demand digital library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, business and management resources in video and text formats. Que is part of Pearson (NYSE: PSO), the world’s leading learning company.

Keywords: Customer Service; Social Media; Peter Shankman; HARO; Help a Reporter Out; Que; Que Publishing; Que Biz-Tech

Media Contact:
Lisa Jacobson Brown, Publicist
Pearson
(317) 428-3575
Lisa.jacobson-brown@pearson.com