New Tech Books Help People 50+ Get Tech-Savvy
Que Publishing and AARP Release First Four Books of Series
Indianapolis, Ind. November 13, 2014 AARP is teaming up with Que Publishing, a division of Pearson, to help those 50+ learn how to use technology, including smartphones, tablets, computers, and social media. Que and AARP are developing new products within Que's popular "My for Seniors" book series.
The effort is being launched with four new titles: My iPhone for Seniors, My Samsung Galaxy S5 for Seniors, My iPad for Seniors, and My Facebook for Seniors (available for pre-order). These beginner-to-intermediate-level books and eBooks incorporate large, full-color photos; a larger font; and easy-to-use, step-by-step instructions.
"Learning technology at 50+ should not be an intimidating experience," said Greg Wiegand, Que Publishing's Editor in Chief. "Que Publishing and AARP share a passion for fostering self-confidence in learners and helping them enjoy using technology for fun, connecting with friends and family, and for work."
"While many seniors are embracing technology, AARP is committed to helping an estimated 35 million people 50 and older who are tech-shy become tech-savvy," said AARP's Chief Information Officer Terry Bradwell. "The 'My for Seniors' products will help the 50+ community embrace technology that will help them stay connected in a world that relies more and more on digital technology to live your best life."
The books from Que and AARP are available at online retailers and bookstores globally. The AARP community will be eligible for a 40% discount on the new books when purchased at www.quepublishing.com/aarpbooks. To learn more, visit www.aarp.org/tekbooks.
Que Publishing (www.quepublishing.com) is part of the Pearson Technology Group (PTG), which is the world's largest publisher of books, eBooks, video, software, and courseware learning products for technical and creative professionals, computer users, and business professionals. Other PTG publishing imprints include Addison-Wesley Professional, Adobe Press, Cisco Press, IBM Press, FT Press, Peachpit Press, Pearson IT Certification, Prentice Hall Professional, Sams, and VMware Press, and PTG is the official distributor for Microsoft Press.
Lisa Jacobson Brown, Senior PR and Community Manager
Monique O'Grady, Media Relations Manager