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All a Twitter: A Personal and Professional Guide to Social Networking with Twitter
- By Tee Morris
- Published Jul 6, 2009 by Que.
- Register your product - get bonus material or coupon.
- Book
- ISBN-10: 0-7897-4228-4
- ISBN-13: 978-0-7897-4228-5
Make Twitter work for you–right now!
Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere!
All a Twitter delivers quick, smart answers to the questions everyone’s asking about Twitter: What’s it about? What’s it good for? Is it worth your time? How do you get started? Where can you find great Twitter feeds to follow? How can you build a worldwide audience for your own Tweets?
You name it, Tee Morris answers it–and shows you exactly how to do it, step-by-step, in plain English. No experience? Looking for something new to do with your Tweets? No problem: this is the Twitter book for everyone!
Covers all this, and more…
• Setting up your Twitter account and getting started in minutes
• Creating great Tweets: making the most of the 140 characters
Twitter gives you
• Using Twitter to make connections, exchange great ideas, and
uncover hard-to-find resources
• Building a Twitter audience–and using it to build your business
• Tweeting to recruit, promote, and coordinate volunteer organizations
• Mastering Twitter etiquette and avoiding beginner mistakes
• Swapping Tweets on your browser, on your desktop, and on your phone!
• Finding tools that make Twitter even more efficient
• And much more…
informit.com/que
allatwitterbook.com
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5 of 5 people found the following review helpful
Informative and witty!, By
This review is from: All a Twitter: A Personal and Professional Guide to Social Networking with Twitter (Paperback)
I'm not a big fan of tech books. My eyes tend to blur as authors bombard me with fact after fact and it takes me several readings to get all that dry information straight.This book is different. Tee Morris has written a book that feels like a friend is showing you around Twitter, complete with tips and pitfalls (love the 'Little Birdie told me' and 'Fail Whale says'). There is a lot more to this social media craze than is immediately apparent, and I can only hope plenty of people read this book and have their eyes opened to all the ways Twitter can work for them. This is the book that I will be putting in front of our computer manager so that he has some idea of 'this Twitter thing.'
2 of 2 people found the following review helpful
Good info, fast read,
Amazon Verified Purchase(What's this?)
This review is from: All a Twitter: A Personal and Professional Guide to Social Networking with Twitter (Paperback)
I don't usually read these types of books - I like to read for fun. But guess what, this book IS fun. I have been on Twitter for about 6 months and this answered some questions I had as well as giving me new information on compatible applications, building a network and "twetiquette". I'm not using all that Twitter has to offer just yet so will keep this book around for future reference.
1 of 1 people found the following review helpful
If you are going to tweet, read this book!,
This review is from: All a Twitter: A Personal and Professional Guide to Social Networking with Twitter (Paperback)
If you have been contemplating jumping on to Twitter for the first time, if you're a long term Twitter user (hello, my name is Gary and I'm a tweetaholic) or if you have ever been put into the situation where someone asks you to explain Twitter, you should immediately purchase All a Twitter.As several of the other reviews have mentioned, although All a Twitter contains all of pertinent information a new user will need, it also is extremely valuable for an experienced user as well. (I especially liked the chapter on Twitter clients) All a Twitter even contains advice on how to make Tweeting from your phone an entirely enjoyable experience. And maybe most importantly to me, (as also mentioned previously) this book does not read like a textbook. The author obviously knows what he is talking about, but is not above having fun with his intended audience. Extremely well written and exceedingly informative, All a Twitter is definitely a must for anyone... Read more |
Online Sample Chapter
Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Welcome to All a Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
This Book Is Written by a User . . . . . . . . . . . . . . . . . . . . . . . . .. . . .1
This Book Focuses on Building a Community . . . . . . . . . . . . . . . .2
This Book Is for Users of All Levels . . . . . . . . . . . . . . . . . . . . . . . . .2
This Book Follows a Logical Progression with Twitter . . . . . . . . .3
This Book Is Written in More Than 140 Characters . . . . . . . . . . .4
What to Expect from Here . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Going Beyond the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
We’ll Always Have Twitter… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Imagine That! Studios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Bird House Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
1 What Is Twitter (and What It Is Not) . . . . . . . . . . . . . . . . . 7
A Brief History of Social Media . . . . . . . . . . . . . . . . . . . . . . . . .. . . . .9
First Forums,Which Begat Blogging . . . . . . . . . . . . . . . . . . . . . . . . . .9
Proceeding with Podcasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
The Rise of Social Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
What Is Twitter? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Twitter’s Role in Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
What It Does . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
What You Should Do to Make It Work . . . . . . . . . . . . . . . . . . . . . .17
What Twitter Isn’t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Twitter Is Not a Chat Application . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Twitter Is Not a Blog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
Twitter Is Not Like Facebook,MySpace, or Other Social Networks .. . . . . . . . . . .22
2 Setting Up Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . 25
Registering on Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25
Setting Up your Twitter Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
What’s in a Name? (Quite a Bit, Actually!) . . . . . . . . . . . . . . . . . .30
The Importance of a Good Avatar . . . . . . . . . . . . . . . . . . . . . . . . . . .32
Protecting Updates: The Good and the Bad . . . . . . . . . . . . . . .41
Making Twitter Your Own . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
Changing Your Password . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43
Receiving Tweets on Your Mobile Phone . . . . . . . . . . . . . . . . . . .43
Staying in the Loop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44
Giving Your Twitter Home a Redesign . . . . . . . . . . . . . . . . . . . . . .44
Building the Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46
Following Someone at Random on Twitter . . . . . . . . . . . . . . . .47
Following Someone You Know on Twitter . . . . . . . . . . . . . . . . .47
Following Someone That’s Following You on Twitter . . . .48
3 Talking on Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Writing a “Tweet” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49
Editing Your Tweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50
Posting Your Tweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51
Following Followers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53
Following @Mentions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54
Replying to a Tweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55
Replying to a Direct Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57
Your Twitter Archives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59
Your Favorites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59
4 Working Beyond the Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Twitterific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64
Installation and Setup of Twitterific . . . . . . . . . . . . . . . . . . . . . . . . .64
What I Like About Twitterific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67
What I Don’t Like About Twitterific . . . . . . . . . . . . . . . . . . . . . . . . . .67
DestroyTwitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69
Installation and Setup of DestroyTwitter . . . . . . . . . . . . . . . . . . .70
What I Like About DestroyTwitter . . . . . . . . . . . . . . . . . . . . . . . . . . .74
What I Don’t Like About DestroyTwitter . . . . . . . . . . . . . . . . . . . .74
Twhirl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . .76
Installation and Setup of Twhirl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77
What I Like About Twhirl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80
What I Don’t Like About Twhirl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82
TweetDeck . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83
Installation and Initial Setup of TweetDeck . . . . . . . . . . . . . . . .84
Setting Up Groups in TweetDeck . . . . . . . . . . . . . . . . . . . . . . . . . . . .85
What I Like About TweetDeck . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .88
What I Don’t Like About TweetDeck . . . . . . . . . . . . . . . . . . . . . . . .90
5 Terrific Twitter Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Mr.Tweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93
Starting with Mr.Tweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94
Shorten URL Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98
Is.gd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98
SnipURL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100
Twitter Tools for WordPress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .102
Installing Twitter Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .102
Configuring Twitter Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103
TwitPic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .107
Uploading Pictures on TwitPic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .108
Using TwitPic with Twitter Clients . . . . . . . . . . . . . . . . . . . . . . . . . .108
6 Tracking Twitter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 111
Twitter Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .112
Bit.ly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115
TweetStats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .116
Twitalyzer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120
Hashtags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123
7 Twitter to Go. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
Twitter for the BlackBerry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .128
Blackbird . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129
Twibble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .130
Tiny Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .132
TwitterBerry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .136
Twitter for the G1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .140
Twidroid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .141
TwitterRide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .145
8 iPhone, Therefore iTweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Tweetie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151
What I Like About Tweetie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .153
What I Don’t Like About Tweetie . . . . . . . . . . . . . . . . . . . . . . . . . . .154
Twittelator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .155
What I Like About Twittelator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160
What I Don’t Like About Twittelator . . . . . . . . . . . . . . . . . . . . . . .161
TwitterFon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .163
What I Like About TwitterFon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .165
What I Don’t Like About TwitterFon . . . . . . . . . . . . . . . . . . . . . . .166
9 The Trouble with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169
The Double-Edged Sword of Success . . . . . . . . . . . . . . . . . . . . . . . . .170
The Fail Whale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .170
Lost Tweets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .172
Followers Dropped Without Consent or Knowledge . . .173
Twitter Abuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .174
When Twitter Is Used as an IM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .174
When Things Get Too Personal . . . . . . . . . . . . . . . . . . . . . . . . . . . . .176
Hi…My Name is Tee and I Have a Twitter Addiction . . .177
Remedying the Noise in Your Signal . . . . . . . . . . . . . . . . . . . . . . .179
The Outsider’s Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .182
10 Getting Personal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
Staying in Touch with Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .185
Call Me When You Get Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .186
What Are You Doing This Weekend? . . . . . . . . . . . . . . . . . . . . . . .187
Sharing with the Community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188
TwitFic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188
Tweet-by-Tweet Commentary and TwitReviews
(No Spoilers Please!) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .191
Trademark Tweets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .194
Solidarity (J.C. Hutchins) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .195
11:11–Make a Wish (Heather Welliver) . . . . . . . . . . . . . . . . . . .196
News from New Zealand (Philippa Ballantine) . . . . . . . . . .196
Follow Friday (All of Twitter) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .197
Rick Rolling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .198
Becoming Part of the Community . . . . . . . . . . . . . . . . . . . . . . . . . . . . .199
11 Taking Care of Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
Identity Crisis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .202
Using Twitter to Market Your Business . . . . . . . . . . . . . . . . . . . . . . . .205
Build Your Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .205
Observe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .208
Engage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .209
Twitter for Nonprofits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .212
Using Twitter to Market Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .217
Using Twitter Tools to Promote Your Blog or Podcast . .217
Using Twitter to Market a Product or Event . . . . . . . . . . . . . .218
Becoming Part of the Community: Revisited . . . . . . . . . . . . . . . .225
12 ANTI-Social Media: The Dark Side of Twitter . . . . . . . . . . . . . . . . . . 227
To Follow, or Not to Follow? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .227
Why Would I Want to Block Someone? . . . . . . . . . . . . . . . . . . . . . . . .230
Guaranteed Drops and Blocks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .232
Spammers and Twitterbots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .232
Tweeting in L33t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .232
Automated Direct Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .233
Incomplete Profiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .234
Few To No Updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .234
Selling Your Twitter Self . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .234
Automated Twittering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .236
A Broad Definition of Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . .237
Retweeting Isn’t Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .237
Tweeting Famous Quotes Isn’t Participation . . . . . . . . . . . . .238
Circulating Links (Especially if the Only One You’re Circulating Is Your Own) Isn’t Participation . .. .239
Concerning Weblebrities, Celebrities, and Gurus . . . . . . . . . . . .240
Weblebrities: Life on the A-Listserve . . . . . . . . . . . . . . . . . . . . . . .241
Celebrities: A Peek at the Life of a Hollywood Star . . . . .243
Fast Times at Twitter High: How CNN, Ashton Kutcher, and Oprah Completely Missed the Point . . . . . . .246
Gurus: Snake Oil Salesmen 2.0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .248
13 Why I Am on Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253
Professional and Personal Connections . . . . . . . . . . . . . . . . . . . . . . .253
A Deeper Appreciation for the Real World . . . . . . . . . . . . . . . . . . .254
I Believe in Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .256
A Tools for Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259
Adding Media to Your Tweets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .260
Adding Organization to Your Tweets . . . . . . . . . . . . . . . . . . . . . . . . . .261
Tracking Your Tweets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .261
Network Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .262
Simply for the Fun of It . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .263
B Twitterspeak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265
Twitterspeak That’s Just Plain Fun… . . . . . . . . . . . . . . . . . . . . . . . . . . .266
Twitterspeak That’s Just Plain Annoying… . . . . . . . . . . . . . . . . . . .266
Twitterspeak That I Hope Never to Hear Uttered Again… 267
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . 269
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