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Content is Cash, Rough Cuts

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  • Rough Cuts are manuscripts that are developed but not yet published, available through Safari. Rough Cuts provide you access to the very latest information on a given topic and offer you the opportunity to interact with the author to influence the final publication.

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Description

  • Copyright 2011
  • Dimensions: 6" x 9"
  • Pages: 300
  • Edition: 1st
  • Rough Cuts
  • ISBN-10: 0-13-269607-X
  • ISBN-13: 978-0-13-269607-4

This is the Rough Cut version of the printed book.

“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.”

–Michael Masterson, Publisher, Agora, Inc., Early to Rise

You’ve already got great content — now, monetize it!

Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca’s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable!

Inside you’ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!

You’ll Learn How To:

• Discover and leverage useful, valuable, actionable content you didn’t know you had

• Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing

• Create more visibility, traffic, and awareness for your website and brand

• Link content more tightly with prospecting and sales initiatives

• Syndicate and aggregate content to extend its reach

• Make your content easier to find on the Web—simply and inexpensively

• Adapt your strongest content into high-performing online press releases

• Encourage viral marketing, pass-along readership and word-of-mouth buzz

• Measure your performance against the 3 O’s: outputs, outcomes, and objectives

• Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts

• Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

Sample Content

Table of Contents

    Foreword by Bob Bly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .XI

    Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

1 Content Rules! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

    Hidden Places to Find Your Content . . . . . . . . . . . . . . . . . . . . . . . . . . .11

    Old Newsletters, Articles, and Blog Posts . . . . . . . . . . . . . . . . . . . . . .11

    Old or Outdated Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

    Bonus Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

    Events: Teleseminars, Conferences, Webinars, and More . . . . .12

    Interviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

    General Website Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

2 Online Content Syndication: What You Need to Know. . . . . . . 15

    Content Syndication Networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

    Content Aggregators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

    The Art of Article (Content) Marketing . . . . . . . . . . . . . . . . . . . . . . .18

    Content Syndication and Search Engines:

        Debunking the Duplicate Content Myth . . . . . . . . . . . . . . . . . . .19

        The Article Directory: The Nucleolus of Your Web Content Marketing Efforts . . . .21

    Secrets to Successful Article Marketing and Keyword Selection . .                            . .24

    Choosing the Right Article Directory: The Importance of Rank and Relevance? . . . . . . .30

    To Outsource or Not to Outsource…That Is the Question! . .. .32

3 The Power of Search: Understanding Search Engine Optimization for
More Effective Content-Based Marketing Efforts
. . . . . . . . . . . . . . . . . . . . . . . .  . . . . 33

    Keyword Density . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

    Redundancy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

    Tagging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

    Other SEO Secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

    SEO for PDFs: Make Your PDFs Search Engine Fri

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