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Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another” video or conferencing technology—and why the difference makes it so valuable to your business. Then, Amerland shows you how to:
Whatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with everyone you need to reach.
Download the sample pages (includes Chapter 1 and Index)
1 The Hangout Revolution 5
A Paradigm Shift in Action 6
The Mechanics of Personal Connections 8
Formally Defining a Disruptive Technology 9
How to Get Started 10
The Basic Setup 16
What Do You Do Next? 17
Recapping on the Basics 21
Google+ Hangout Preparation List 22
What You Learned in This Chapter 23
2 The Real-Time Challenge 25
Real-Time Marketing 26
Preparing for Real-Time Marketing 27
The Technicalities–What Do You Need as a Minimum Setup? 31
Hangout or Hangout on Air? 35
What You Learned in This Chapter 42
3 Getting Familiar with the Controls 43
Connecting in New Ways 44
The Hangout Controls 47
Hangout Choices 55
What You Learned in This Chapter 58
4 Handling Your Audience and Guests 61
Controlling Outcomes 62
Setting Up Your HOA 66
What You Learned in This Chapter 75
5 Using the Hangout to Drive Brand Equity 77
Understanding the Value of a Disruptive Technology 78
Hangouts and the Engagement Factor 80
What You Learned in This Chapter 91
6 Hangout Insights and the Pull of the Visual Narrative 93
How TV Values Evolved into Web Video Control 94
How Brands Use Hangouts on Air 100
What You Learned in This Chapter 103
7 The Empathy Curve and Your Online Identity 105
How Do You Show You Care? 106
Empathy, Marketing, and Authenticity 109
Creating Your Identity 112
What You Learned in This Chapter 113
References and Resources 115
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