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Lesson 8: Leveraging the Facebook Credits Opportunity, Downloadable Version

Lesson 8: Leveraging the Facebook Credits Opportunity, Downloadable Version

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Description

  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-307065-4
  • ISBN-13: 978-0-13-307065-1

Credits are Facebook's virtual currency, and the only way for customers to pay on Facebook. Zynga made $597 million in revenue from credits in 2010. What's the opportunity here for your company? This video discusses four out of 11 well Facebook Credit case studies, how consumers get Credits, as well as what kind of analytics you can expect if you use them for your business.

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