Business & Management
Sales & Marketing
Lesson 9: How To Use Google Analytics To Measure Website Results And ROI, Downloadable Version
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- Copyright 2012
- Edition: 1st
- ISBN-10: 0-13-304768-7
- ISBN-13: 978-0-13-304768-4
A website without analytics is like a cardiologist without an EKG machine. You need to understand how people get closer to buying or why they don't, and at which step they get stuck - to do this, you must track each step. This video teaches you how to use two analytics tools to help you see what's going on with your potential buyers. Google analytics also provides other insights that will give you ideas on how to improve your Facebook results.
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