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My LinkedIn

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Description

  • Copyright 2014
  • Dimensions: 6" x 9"
  • Pages: 384
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-357167-X
  • ISBN-13: 978-0-13-357167-7

My LinkedIn®

Step-by-step

instructions with callouts to photos that show you exactly what to do

Help

when you run into problems or limitations with LinkedIn

Tips and Notes

to help you take full advantage of LinkedIn

Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to:

  •   Leverage the vast LinkedIn network, with hundreds of millions of members worldwide

  •   Create your LinkedIn account, explore the LinkedIn site, and get started fast

  •   Define your goals and create a profile that helps you achieve them

  •   Enhance your profile with multimedia content including images, audio, video, and documents

  •   Connect with people you know—and people you need to know

  •   Make the most of LinkedIn Messages, InMail™, and Introductions

  •   Systematically build your professional brand

  •   Find new jobs, consulting opportunities, and clients

  •   Optimize and streamline the way you manage contacts

  •   Request, provide, manage, and revise professional recommendations

  •   Use endorsements to demonstrate your expertise

  •   Customize your LinkedIn home page to view the content that’s most relevant to you

  •   Use LinkedIn Groups for networking, research, and marketing

  •   Extend the power of LinkedIn with external tools

  •   Access LinkedIn from mobile devices

  •   Use LinkedIn to recruit the world’s best talent

  •   Decide whether to upgrade to a LinkedIn premium account

  •   Promote your firm with an outstanding LinkedIn Company Page

  •   Drive maximum value from LinkedIn Ads and Sponsored Updates

Sample Content

Table of Contents

Getting to Know LinkedIn 3

Understanding What You Can Do with LinkedIn ...................... 4

Discovering What Makes LinkedIn Different ............................... 5

Understanding the Key to LinkedIn Success .............................. 6

1 Creating Your LinkedIn Account 9

Getting Started with LinkedIn .......................................................10

    Create a LinkedIn Account .........................................................10

Finding Your Way Around LinkedIn ..............................................14

    Explore the LinkedIn Home Page ............................................14

    Navigate LinkedIn .........................................................................17

    Sign In to LinkedIn .......................................................................18

    Sign Out of LinkedIn.....................................................................19

    View the LinkedIn Blog ...............................................................19

    Get Help ............................................................................................20

Choosing the Right LinkedIn Account Type ..............................20

    Upgrade to a LinkedIn Premium Account ............................23

2 Creating Your LinkedIn Profile 27

Exploring LinkedIn Profiles ...............................................................28

    View Your Profile ............................................................................31

    Edit Your Profile .............................................................................33

Entering Basic Profile Information .................................................34

    Edit Your Name ...............................................................................34

    Edit Your Headline .........................................................................35

    Edit Your Location and Industry ...............................................36

    Add a Profile Photo .......................................................................36

    Edit Your Contact Information ..................................................38

    Integrate Your LinkedIn Account with Twitter ....................39

    Add Website Links ........................................................................41

    Add a Profile Summary ................................................................42

    Edit Your Current Position ..........................................................43

    Add a Previous Position ..............................................................45

    Add Educational Information ....................................................46

    Add Your Interests .........................................................................49

    Add Personal Details ....................................................................50

    Enter Contact Details ...................................................................51

    Add Your Skills and Expertise ....................................................52

Adding Media Files ..............................................................................53

    Upload a File ....................................................................................55

    Link to a URL....................................................................................57

    Edit a Media File .............................................................................58

    Move a Media File .........................................................................59

    Remove a Media File ....................................................................59

Adding Profile Sections .....................................................................60

    Add a Section ..................................................................................61

Customizing Your Public Profile and URL....................................64

    Customize Your Public Profile ...................................................64

    Hide Your Public Profile ..............................................................65

    Customize Your Public Profile URL ..........................................65

    Create a Profile Badge .................................................................66

Exploring Other Profile Options .....................................................67

3 Developing Your LinkedIn Network 71

Developing a Connection Strategy ...............................................72

Building Your Network .......................................................................73

    Import Email Contacts .................................................................74

    Import Your Gmail Contacts ......................................................75

    Find and Connect with Alumni ................................................76

    Send an Invitation to Connect ..................................................77

    Connect with People Not on LinkedIn ..................................79

    Respond to an Invitation ............................................................80

Managing Your Connections ...........................................................84

    Add a Tag ..........................................................................................86

    Remove a Connection .................................................................88

    Editing Contact Info on a Profile ..............................................88

4 Customizing Your LinkedIn Settings 91

Customizing the Way You Use LinkedIn ......................................92

    Open the Account & Settings Page ........................................92

    Change or Add an Email Address ...........................................93

    Change Your Password ...............................................................94

Customizing Profile Settings ...........................................................95

    Manage Your Activity Broadcasts ...........................................95

    Manage Your Activity Feed .......................................................96

    View Profiles Anonymously .......................................................97

    Specify Who Can View Your Connections ............................98

    Change Your Profile Photo and Visibility ..............................99

    Hide Profile Views ...................................................................... 100

    Manage Your Twitter Settings ............................................... 100

Customizing Email Notification Settings ................................. 101

    Specify Email Frequency .......................................................... 102

    Manage Push Notifications ..................................................... 103

    Specify the Types of Messages You Want to Receive ... 104

    Specify Who Can Send You Invitations .............................. 105

Managing Group, Company, and Application Settings ...... 106

    Specify Group Display Order ................................................. 107

    Turn Off Group Invitations ..................................................... 108

    Turn Off Group Notifications ................................................. 108

    View Companies You’re Following ....................................... 109

    Manage Applications That Access LinkedIn .................... 109

    Manage Data Sharing with Third-Party Applications .... 110

    Manage LinkedIn Plugins on Third-Party Sites ................ 111

Managing Your Account Settings ............................................... 111

    Customize Your Home Page Updates ................................. 112

    Close Your Account .................................................................... 112

    Get LinkedIn Content in an RSS Feed ................................. 114

5 Managing and Updating Your Profile 117

Maintaining an Updated Profile .................................................. 118

    Update Your Profile .................................................................... 118

Sharing Updates ................................................................................ 120

    Share a Text Update ................................................................... 121

    Share a Link................................................................................... 121

    Share an Attached File ............................................................. 122

    Delete an Update on Your Home Page............................... 125

6 Communicating with Other LinkedIn Members 129

Understanding LinkedIn Messages, InMail, and Introductions ..................... 129

Managing Your Inbox ...................................................................... 131

    Preview Your Inbox .................................................................... 131

    View Messages in Your Inbox ................................................. 132

    Reply to a Message .................................................................... 133

    Archive Messages ....................................................................... 134

    Mark and Unmark Messages as Read ................................. 135

    Delete Messages ......................................................................... 135

Sending Messages ............................................................................ 136

    Send a Message from the Inbox ........................................... 136

    Send a Message from a Connection’s Profile ................... 138

Sending InMail ................................................................................... 140

    Send InMail to an OpenLink Network Participant.......... 141

Requesting Introductions .............................................................. 143

    Request an Introduction .......................................................... 145

    Manage Introduction Requests ............................................. 146

7 Searching on LinkedIn 149

Finding Information Fast on LinkedIn ...................................... 150

    Perform a Quick Search ............................................................ 150

Searching for People........................................................................ 150

    Search for a Specific Person .................................................... 151

    View People Search Results .................................................... 151

    Interact with People on the Search Results Page ........... 152

    Narrowing People Search Results ........................................ 154

    Perform an Advanced People Search ................................. 154

    Save a People Search ................................................................ 156

8 Using LinkedIn Tools 159

Exploring the LinkedIn Tools Page ............................................. 159

Working with Email Signatures.................................................... 160

    Create an Email Signature ....................................................... 161

Using the Sharing Bookmarklet .................................................. 162

    Share with the Bookmarklet ................................................... 164

Exploring LinkedIn Mobile Applications .................................. 165

Exploring Other LinkedIn Tools ................................................... 167

    Use LinkedIn Plugins ................................................................. 167

    View LinkedIn Labs Tools ......................................................... 168

9 Viewing News on LinkedIn Pulse 171

Viewing and Customizing News .................................................. 171

    View LinkedIn Pulse Content ................................................ 172

    View More News ......................................................................... 173

    Customize Your News ............................................................... 174

    Customize LinkedIn Pulse Email Alerts .............................. 174

Exploring Influencers ....................................................................... 176

    Follow an Influencer .................................................................. 176

    View an Influencer’s Content ................................................. 177

    View Influencer Posts ................................................................ 178

    Unfollow an Influencer ............................................................. 178

Exploring Channels .......................................................................... 179

    Follow a Channel ........................................................................ 179

    Unfollow a Channel ................................................................... 180

10 Finding a Job 183

Attracting Recruiters and Hiring Managers ............................ 183

Searching for Jobs ........................................................................... 186

    Search Job Postings ................................................................... 186

    View Job Postings ....................................................................... 188

    Perform an Advanced Job Search ........................................ 190

Applying for a Job ............................................................................ 191

    Apply for a Job on LinkedIn .................................................. 191

Finding Recruiters and Hiring Managers ................................. 193

    Search for People Who Can Hire You .................................. 193

Exploring Job Seeker Premium Accounts ................................ 195

    Upgrade to a Job Seeker Premium Account .................... 195

11 Working with LinkedIn Recommendations 199

Understanding LinkedIn Recommendations ......................... 199

Requesting Recommendations ................................................... 201

    Request a Recommendation .................................................. 202

Responding to Recommendation Requests ........................... 203

    Respond to a Recommendation Request for a Colleague or Business Partner ......... 205

    Respond to a Recommendation Request for a Service Provider ................. 207

    Respond to a Recommendation Request for a Student ......................... 209

Managing Recommendations You’ve Received ................... 211

    Accept Recommendations ...................................................... 211

    Hide Recommendations You’ve Received ......................... 213

    Request a Revised Recommendation ................................ 214

Managing Recommendations You’ve Given ........................... 215

    Edit a Recommendation You’ve Given................................ 215

    Withdraw a Recommendation You’ve Given .................... 216

    Hide Recommendations You’ve Given ............................... 217

12 Working with LinkedIn Endorsements 219

Giving Endorsements ...................................................................... 220

    Endorse Skills at the Top of a Profile ................................... 220

    Endorse Skills in a Profile’s Skills & Expertise Section ... 221

    Remove an Endorsement ........................................................ 221

Receiving and Managing Endorsements ................................. 222

    View Endorsement Notifications .......................................... 222

    Hide an Endorsement ............................................................... 224

    Hide All Endorsements ............................................................. 225

    Add Skills ....................................................................................... 226

    Delete Skills .................................................................................. 227

13 Recruiting Job Candidates 229

Posting Jobs on LinkedIn .............................................................. 230

    Post a Job ...................................................................................... 230

    Manage Job Postings ................................................................ 235

    Post a Job on a Group’s Jobs Tab .......................................... 236

Searching for Job Candidates ...................................................... 238

Using LinkedIn Talent Solutions .................................................. 239

14 Participating in LinkedIn Groups 243

Getting Started with LinkedIn Groups ...................................... 244

    Join a Group ................................................................................. 245

    Follow Up on a Request to Join a Members-Only Group ............... 247

Participating in Group Discussions ............................................ 247

    View Group Discussions ........................................................... 248

    Like a Discussion ......................................................................... 249

    Adding a Comment to a Discussion .................................... 249

    Share a Discussion ..................................................................... 250

    Follow Group Discussions and Members .......................... 251

    Reply Privately to a Discussion .............................................. 252

    Flag Discussions and Comments .......................................... 253

    Start a Discussion ....................................................................... 253

    Create a Poll .................................................................................. 255

Viewing Group Promotions ........................................................... 257

Viewing Group Job Postings ......................................................... 257

    View Jobs on the Jobs Tab ...................................................... 257

Managing Your Groups ................................................................... 258

    View Your Groups ....................................................................... 258

    View Basic Group Information ............................................... 259

    Search a Group ............................................................................ 260

    View Group Members ............................................................... 261

    Manage Group Settings ........................................................... 261

    Share a Group with Other LinkedIn Users ......................... 263

    Leave a Group .............................................................................. 264

Creating and Managing Your Own Group ............................... 264

    Create Your Own Group ........................................................... 265

    Manage Your Own Group ........................................................ 268

15 Working with Company Pages 271

Exploring LinkedIn Company Pages .......................................... 271

Searching for Companies ............................................................... 272

    Search for Companies by Name ............................................ 273

    Search for Companies by Specific Criteria ........................ 274

Following and Unfollowing Companies ................................... 276

    Unfollow a Company ................................................................. 276

Creating and Managing a Company Page ............................... 277

    Create a Company Page ........................................................... 278

    Post an Update to a Company Page .................................... 281

    Edit a Company Page ................................................................ 283

16 Advertising on LinkedIn 287

Working with LinkedIn Ads ........................................................... 288

    Create a LinkedIn Ad ................................................................. 289

Working with Sponsored Updates ............................................. 294

    Sponsor an Update .................................................................... 295

Index 301

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