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Outsmarting Google: SEO Secrets to Winning New Business
- By Evan Bailyn, Bradley Bailyn
- Published Mar 18, 2011 by Que. Part of the Que Biz-Tech series.
- Register your product - get bonus material or coupon.
- Book
- ISBN-10: 0-7897-4103-2
- ISBN-13: 978-0-7897-4103-5
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman
Outsmarting Google
Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO!
If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!
New high-profit SEO solutions for every marketer, entrepreneur, and site owner!
• Uncover SEO myths and outdated techniques that no longer work
• Leverage Google’s deep knowledge of how and why people search
• Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time
• Understand what’s really involved in choosing the best keywords
• Acquire links that help, and avoid links from “bad neighborhoods”
• “Age” your sites to build trust and escape the dreaded Google “sandbox”
• Use Google AdWords to cost-effectively complement SEO and cover your “long tail”
• Convert SEO results into paying customers
• Optimize for Facebook, Twitter, and YouTube
• Improve performance on Bing and Yahoo! without compromising your Google ranking
• Prepare for brand-new trends in personalized and real-time search
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28 of 34 people found the following review helpful
Outsmarting Google, By
This review is from: Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
Many people have a website, an ecommerce site and a blog or two. But how do you get the attention you want and need? You especially need search engine attention if you are using your website or ecommerce site to earn money. If you aren't getting noticed (i.e. you aren't showing up in the first page or two of the search engines), you may be blaming the economy, the war, politicians, PMS or the phase of the moon. But really when it comes down to it, are YOU doing what you need to, to receive search engine attention and especially Google's attention? This book tells you what to look for in your site and how to correct things so that you can progressively increase your ranking when someone searches for one of your keywords. This is a very practical book written for normal speaking people as opposed to a book written in techno-geek-speak. After reading the book, I immediately sat down to figure out what I could do to further the cause of my website, store and blog and you should too...
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23 of 28 people found the following review helpful
Good Ideas To Consider For Search Engine Optimization, By
This review is from: Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
I own a business that relies on having excellent search engine optimization (SEO). I'm anything but an expert in search engine optimization, but others in my company are. I read this book so that I would better understand some of the techniques and so I can understand the answers to the questions I ask, those answers that make my head swim and usually make me really sorry I ever brought up the subject. I don't talk the language even though I know a little.I hear stories about how people have tried less than ethical techniques and temporarily raised their rankings, before getting booted. I wanted to understand that better, and this book does a good job with that. The first few pages of the book had me thinking that the author sees things the way I do. Then, I just had to check out some of the many links. Fascinating! In fact, my plan for the day changed because I got caught up in exploring some of the ideas. The tech people that I know tend to debate... Read more
12 of 14 people found the following review helpful
Make this your SEO bible, By
This review is from: Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
Like almost anything in life, there is a lot of misinformation about SEO. Evan Bailyn, the author, has written an easy to understand, comprehensive, at times humorous, complete guide to Search Engine Optimization.Because so many people want to take shortcuts and scam the search engines, Google and the other search engines go to great lengths to keep their ranking methods secret. His advice is quite simple, you will not outsmart Google. To optimize for the search engines, you need to understand what Google wants, a general idea of how they arrive at their search rankings and work within that framework. According to Bailyn, there are five ingredients to Google Optimization. They are: Keyword selection, The Meta Page Tag, Links, the URL structure and Time. He goes on to say that trust is the major currency in the Google ranking scheme. Trust, in Google's eyes is determined by the number and quality of incoming links. Each of the elements of SEO is... Read more |
Online Sample Chapter
The Five Ingredients of Google Optimization
Table of Contents
Introduction
Chapter 1 Trust: The Currency of Google
PageRank
TrustRank
Google’s Circus
How to Mine TrustRank
A Final Word on TrustRank
Chapter 2 The Five Ingredients of Google Optimization
Ingredient One: Keyword Selection .
Take an Informal Survey .
Use the Google AdWords Keyword Tool .
Capitalize on Competitors’ Work .
Spend a Few Bucks on a Pay-Per-Click Campaign .
Ingredient Two: The Meta Page Title .
Maximizing the Effectiveness of Your Meta Page Titles .
Case Study One: The Baby Store .
Case Study Two: Games .
Ingredient Three: Links .
Dummy Links .
Ingredient Four: URL Structure .
Ingredient Five: Time .
Chapter 3 How to Reel In Links
Good and Bad Neighborhoods .
Link Building 101 .
The Bible of Link Acquisition .
Systematic Emailing .
Press Releases .
Create Funny or Ridiculous Content .
Create Interesting Content .
Top 10 Lists .
Compendiums .
Contests .
Press .
Widgets .
Social Media .
Awards .
“Advertising” .
Guest Posts .
Research Results .
Link Reverse Engineering .
“Link-Only” Photos .
Wikipedia .
Chapter 4 Using Time to Gain Trust
The Sandbox .
The Power of Aged Websites .
How to Measure the Value of a Link Based on Aging Factors .
Link Aging and Link Churning .
Levels of Distrust .
How to Find an Old Website Worth Buying .
How the Buying Process Works .
Common Pitfalls .
Chapter 5 The Nuclear Football
The Nuclear Football Defined .
How to Execute the Nuclear Football .
Chapter 6 Google AdWords as a Complement to SEO
AdWords Defined .
Who Is AdWords For? .
Case 1: My First Site .
Case 2: Diminutive Me .
Case 3: The Long Tail .
Getting Started and Understanding Match Types .
Keywords and Match Types .
Cost Per Click .
Quality Score .
Click-Through Rate .
Account History .
Landing Pages .
The Other Components of the Quality Score .
Smart Strategizing .
Ad Groups .
Click Fraud .
Common AdWords Mistakes .
Recap On AdWords .
The Page-One Party .
Wag the Site .
Keywords, Keywords, Keywords .
Eye on the Competition .
Strike a Tone .
Put Quality First .
Chapter 7 Tracking Your Progress with Search Operators
Search Operators 101 .
The Site: Operator .
The Link: Operator .
The Allinanchor: Operator .
Yahoo’s Linkdomain: Operator .
Other Operators: A Roundup .
The Allintitle: Operator .
The Allintext: Operator .
Chapter 8 Google Optimization Myths
Myth 1: Your Google Ranking Is Based on Your Website .
Myth 2: Your Google Ranking Depends on Esoteric Web Coding .
Myth 3: Click-Through Rates Affect Google Rankings .
Myth 4: Pay-Per-Click Campaigns Affect Organic Rankings .
Myth 5: Google Places Affects Organic Rankings .
Myth 6: PageRank Matters .
Myth 7: Commenting on Blogs and Forums Is an Effective Link-Building Strategy .
Myth 8: Submitting a New Site to Google Is an Essential Way to Get It Recognized .
Separating Truth from Myth .
Chapter 9 White Hat Versus Black Hat SEO
The Black Hat Way .
Link Farms .
Doorway Pages .
Cloaking .
Hidden Content .
Spam .
Page Hijacks .
The True Difference Between White Hat SEO and Black Hat SEO .
Chapter 10 Optimizing for Yahoo! and Bing
Yahoo! Introduction .
The Advent of Bing .
How Optimizing for Bing Differs from Optimizing for Google .
Keywords in Your Content .
Meta Page Titles .
Meta Description Tags .
Headings .
Alt Tags .
Outbound Links .
Site Structure .
Links .
Domain Age .
A Word About Demographics .
Pay per Click:Where Bing Shines .
Yahoo! Distinctions .
Yahoo! Site Explorer .
The Yahoo! Directory .
Bing’s Distinctions .
Search Operators .
Bing Webmaster Tools .
Chapter 11 Converting Your SEO Results into Paying Customers
Design .
Aesthetic .
Layout .
Structure .
Differentiation .
Us Versus Them .
Awards and Press .
Clients and Testimonials .
Social Media .
Data .
Price .
Products .
Process .
Resources .
People .
Deals .
Sales and Promotions .
Point of Purchase .
Chapter 12 The Intersection of Social Media and SEO
Social Media Sites and the Flow of Information .
Creating Great Content .
Promoting Your Content Through Social Media .
Chapter 13 The Future of SEO
Social Search .
A Google Social Network .
A Portable Social Identity .
Building Niche Websites that Collect Social Data .
How Does Google Get There from Here? .
Social (Contextual) Discovery .
The Rise of Google Places .
Optimizing for Google Places Now and in the Future .
Real-Time Search .
Other Innovations .
The Common Denominator .
9780789741035 TOC 2/22/2011
Sample Pages
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