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Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads
- By Bud E. Smith
- Published Jun 10, 2011 by Sams. Part of the Sams Teach Yourself -- Minutes series.
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- Book
- ISBN-10: 0-672-33555-7
- ISBN-13: 978-0-672-33555-6
Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.
10 minutes is all you need to learn how to…
- Define your Facebook-centric online business strategy
- Plan and create your “business-friendly” personal Facebook page
- Create a Facebook Page, also known as a “fan page,” for your business
- Build your Wall with customer-focused status updates
- Create more effective Info, Photos, and Discussions tabs
- Find and install Apps that can help your business
- Claim and edit your Facebook Places page, and get customers to “check in”
- Plan, target, write, and design low-cost Facebook Ads that work
- Promote your Facebook presence and track its impact
- Offer Facebook Deals that attract new customers
- Avoid common Facebook business mistakes
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3 of 3 people found the following review helpful
Well, not quite 10 minutes to learn but still solid basic info, By
This review is from: Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach Yourself -- Minutes) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
Are you the target user for this one? Are you unfamiliar with both the basics of Facebook and it's business tools? If so, then this book will help you get up to speed. But as even the author concedes, Facebook can have its limitations and not all business tools will be available to you immediately on Facebook, depending on your business. For instance, you might need to get pre-approved by Facebook before offering certain types of deals.The author also notes that "part of the way you "win" new business through Facebook is quite challenging." But for those who persevere long enough to create a unique Facebook business ""personality - backed up with solid and error free copy, compelling images, and the right deals- Facebook can be an ideal addition to a businesse's presence in the marketplace. Sections cover the basics of setting up Fan and Places pages, attracting friends, adding the right business apps to your page, and much more. Each chapter concludes with... Read more
3 of 3 people found the following review helpful
Ten minutes became hours with rudimentary results--but I did it, By
This review is from: Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach Yourself -- Minutes) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
I was very excited when Bud Smith's Facebook for Business in 10 Minutes (SAMS Teach Yourself, 2011) became available through my Amazon Vine gig. I've wanted to get my business Facebook account going and this seemed like the perfect opportunity to do that while reviewing his book. I've been putting that task off because I expected it to take hours, but if I could really do it in ten minutes, all the better. So, book in hand, I sat down at my computer and started.Smith begins with a solid introduction to Facebook and a nice offer to explore the online edition for FREE for 45 days as part of the purchase. I know a lot about Facebook--I have a personal page--so I skimmed the overview first chapter to get to Chapter 2--Setting Up a Business-Friendly Profile Page. Turns out this chapter was mostly about getting onto Facebook, though I did learn you can't have a business Facebook page (what used to be called a 'fan page' and is now simply called 'Facebook Page'. Who forgot to... Read more
2 of 2 people found the following review helpful
very basic introduction to Facebook for small business owners, By
This review is from: Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads (Sams Teach Yourself -- Minutes) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
I have a small business and already have a Facebook fan page for my business. This slim book (210 pages) is intended for business owners who have never used Facebook before. The first 100 pages of the book are really just an introduction to Facebook, how to create a personal account, etc. If you have teenage children, they will probably already be experts with this stuff.The book doesn't really get into business-oriented material until the second 100 pages of the book. That's where it talks about customer updates, deals, places checkins, ads, and usage tracking. None of this material is very sophisticated, though. It is fine if you're creating a basic text-oriented business page, but they only hint about graphical or interactive pages and they never tell you how to do this on your own. For example, they never tell you how to write your own Facebook app or even where to look for more information about writing apps. In summary, this book is a basic introduction to... Read more |
Online Sample Chapter
Sams Teach Yourself Facebook for Business in 10 Minutes: Expanding and Promoting Your Fan Page
Table of Contents
Introduction 1
About This Book 3
Who This Book Is For 4
What Do I Need to Use This Book? 5
Conventions Used in This Book 6
Screen Captures 6
1 Introducing Facebook for Business 9
Why Facebook Is So Popular 9
Why Your Business Should Be on Facebook 12
Comparing Personal and Business Facebook Pages 16
Your Personal Facebook Page 16
Examining a Facebook Fan Page for Business 19
Understanding How a Big Business Uses Facebook 22
Summary 23
2 Setting Up a Business-Friendly Profile Page 25
What Makes a Personal Page Business-Friendly? 25
Creating a Business-Only “Personal” Page 27
Signing Up for Facebook 28
Finding Friends 30
Editing Your Profile 31
Changing Privacy Settings 34
Sharing Your Status 39
Summary 42
3 Finding and Installing Apps 43
Choosing Apps for Business and Pleasure 43
Looking for Facebook Apps 45
Summary 52
4 Choosing Your Facebook Business Strategy 53
Leading with Facebook First 53
Examining Facebook Business Features 56
Your Fan Page 56
Your Places Page 58
Facebook Deals 59
Facebook Ads 61
Checking In to a Place 62
Pulling It All Together 66
Summary 69
5 Planning Your Fan Page 71
Anatomy of a Facebook Page 71
Planning Your Fan Page 73
Typical Website Tabs 74
Freeform Pages Using FBML 76
Photos and Video 77
Events, Reviews, and Discussion Boards 81
Summary 83
6 Creating Your Fan Page 85
Checking if Your Business Name Is in Use 85
Why Use a Vanity URL? 86
Just What Name Should You Use? 87
Checking Out Your Candidates 88
Making Your Choice 90
Signing Up for Your Page 91
7 Setting Up Your Business Fan Page 99
Creating Core Settings for Your Business Fan Page 99
Entering Basic Information 100
Adding a Profile Picture 102
Adding and Managing Apps 103
Changing Mobile Settings and Your URL 105
Summary 109
8 Expanding and Promoting Your Fan Page 111
Waiting to Send Out Invitations 111
Building Your Wall through Status Updates 113
Text Status Updates 113
Photos on Your Wall 115
Link Updates 116
Video Updates 117
Updating the Info Tab 118
Managing the Photos Tab 119
Start Discussions 122
Add Links, Notes, Videos, and Events 123
Summary 124
9 Claiming Your Places Page 125
Understanding How Places Fits In 125
Understanding How to Claim Your Place 128
Adding Your Place 130
Editing Your Place 133
Claiming Your Place 134
Combining Places and Pages 137
Summary 139
10 Creating Facebook Deals 141
Understanding the Advantages of Facebook Deals 141
Finding Out If You Can Offer Facebook Deals 145
Thinking Up Deals 146
Creating a Deal 150
Summary 153
11 Planning and Targeting Facebook Ads 155
Budgeting for Your Ad Campaign 155
Avoiding Wastage 158
Creating a Facebook-Friendly Call to Action 160
Designing an Ad 161
Targeting Your Ads 162
Understanding How Facebook Determines a User’s Location 164
Focusing on Major Types of Targeting 165
Minor Types of Targeting 167
Summary 168
12 Pricing and Creating Your Ad Campaign 169
Understanding What You Pay 169
Learning Key Advertising Terms 170
Creating an Ad 173
Summary 181
13 Promoting Your Facebook Presence 183
Understanding Why Promotion Is Important 183
Measuring Your Efforts 185
Promoting in the Real World 186
Promoting Online and on Facebook 189
Promoting All Your Facebook Pieces 192
Summary 193
14 Tracking the Performance of Your Facebook Presence 195
Understanding Why Tracking Is Important 195
Understanding Why Facebook Data Is So Accurate 196
Touring the Page Overview in Insights 198
Drilling Down on Insights about Users 203
Daily Active Users Breakdown 204
New Likes 205
Demographics 206
Activity–Page Views and Media Consumption 207
Drilling Down on Interactions 209
Page Posts 209
Page Activity 210
Summary 211
Index 213
Sample Pages
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