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Sams Teach Yourself Google Places in 10 Minutes
- By Bud E. Smith
- Published Oct 27, 2010 by Sams. Part of the Sams Teach Yourself -- Minutes series.
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- Book
- ISBN-10: 0-672-33535-2
- ISBN-13: 978-0-672-33535-8
Sams Teach Yourself Google Places in 10 Minutes
Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
10 minutes is all you need to learn how to…
- Claim your free Google Places online business directory page
- Publish your basic business information in just minutes
- Help visitors experience your business with video, photos, and more
- Keep your page up-to-date, painlessly
- Add detailed directions to your location with Google Maps
- Generate discount coupons that attract traffic
- Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism
- Easily create powerful in-store cell phone advertising with QR codes
- Improve your Google Search rankings
- Manage online impressions and get detailed feedback through the Dashboard
- Build a low-cost Adwords campaign that integrates with Google Places
Register your book at informit.com/register for convenient access to updates and corrections as they become available.
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4 of 5 people found the following review helpful
Learn to Get Local via Google Places, By
Amazon Verified Purchase(What's this?)
This review is from: Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes) (Paperback)
As someone who teaches classes in SEO (Google 'Jason McDonald' to find me), I get lots of questions about local search. How do I get my business to the top for a search like 'Attorney Miami?' is a common question. We're a restaurant in Los Angeles, and need to dominate 'Italian Restaurant Westwood,' is another type.Bud Smith's new book on Places is a great intro to Places - most of which I already knew... But he has some insights into labels (which can be hyperlinks), and using real-time updates (e.g., Twitter) to make your Google Places listing - come alive - where were new insights for an old dog like me. For beginners, the book is very brief, and very useful. It doesn't connect, however, connect Google Places to SEO (search engine optimization), even at a cursory level, nor does it really go into strategies for cultivating reviews. Both of those are critical, and should be part of your Internet Marketing Strategy. But - as a brief, step-by-step... Read more 
Google Places,
Amazon Verified Purchase(What's this?)
This review is from: Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes) (Paperback)
As soon as I purchased this product, it became obsolete.Now you need to buy and understand Google + which has replaced Google Places. |
Online Sample Chapter
Claiming Your Google Places Page
Table of Contents
Introduction 1
1 Introducing Google Places 7
Why Google Places? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Looking at a Google Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Google Places, You, and the Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
2 Editing Your Google Places Pages 23
Where Is Google Places?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Getting to Google Places Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
Google Search and Google Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28
Google Maps Search and Google Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
Editing Your Google Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39
3 Using Google Places 41
Taking the Customer’s Point of View. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41
The Role of the Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43
Using Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45
Getting Directions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46
Seeing Service Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49
4 Signing Up for a Google Account 51
How to Get a Google Account for Your Business . . . . . . . . . . . . . . . . . . . . . .51
Choosing Your Gmail Login Name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54
Signing Up for Your Gmail Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55
Using Google Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60
5 Claiming Your Google Places Page 61
Finding (or Not Finding) Your Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61
Deciding What to Add First . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62
Bringing Up Your Business Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64
Adding or Editing Basic Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65
Adding In-Depth Information to Your Listing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70
Verifying Your Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78
6 Improving Your Google Places Page 79
Adding New Features to Your Listing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79
Google Places Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89
7 Adding Photos 91
Adding Photos to Your Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91
Taking Good Photos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93
Following the Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96
Adding a Picture from Your Computer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97
Adding a Picture from Picasa Web Albums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
Removing a Photo from Your Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101
8 Adding Videos 103
Adding Videos to Your Places Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103
Making Good Video Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .106
Video-Hosting Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .108
Following the Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .111
Adding a Video from YouTube. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .112
Removing a Video from Your Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .114
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115
9 Adding Coupons 117
Building Your Business with Coupons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117
Getting Clicks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119
Creating a Coupon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122
Checking Coupon Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .128
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129
10 Posting Real-Time Updates 131
Using Real-Time Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131
Posting and Deleting Real-Time Updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139
Entering and Shortening URLs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .142
Using Real-Time Updates with Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .143
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .145
11 Advertising with Tags and AdWords 147
The Value of Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147
Using Different Types of Tags. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .150
Signing Up for Tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .152
Using AdWords to Increase Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .157
12 Using the Dashboard 159
Tracking Your Google Places Dashboard Results . . . . . . . . . . . . . . . . . . . .159
Using Your Dashboard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162
Tracking Your Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .166
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .168
13 Using QR Codes and Getting Better Reviews 169
Understanding QR Codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .169
Using QR Codes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .171
Making Reviews Work for You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .173
Leaving Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .176
Responding to Reviews on Your Places Page . . . . . . . . . . . . . . . . . . . . . . . .177
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .179
14 Improving Search Engine Results 181
Becoming a Google Favorite Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .181
Understanding Search Engine Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .183
Improving Search Engine Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .185
Creating a Basic Website with a Provider . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .187
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189
Appendix A Places Categories 191
TOC, 9780672335358, 10/6/2010
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