Home > Store > Business & Management > Sales & Marketing > Internet Marketing
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
- By Traci Browne
- Published Jun 8, 2012 by Que. Part of the Que Biz-Tech series.
- Register your product - get bonus material or coupon.
- Book
- ISBN-10: 0-7897-4913-0
- ISBN-13: 978-0-7897-4913-0
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers
|
4 of 4 people found the following review helpful
Good Resource For Trade Show Coordinators - Recommended, By
This review is from: The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers (Que Biz-Tech) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
"The Social Trade Show" is geared to professionals responsible for their company's trade show presence. My background in technical sales support and later as a technology consumer for a major corporation, I spent a lot of time working both sides of trade shows. Some companies simply seem to "show up", while others make a lasting impression, and this book can definitely help you be one of the latter.My first observation is that most of the strategies the author (Traci Browne) puts forward are going to be more useful for mid to larger sized companies with the ability to fund a decent web presence. The main goal is to generate interest before the show, make the most out of the show, reach those that can't make the actual event (the most useful information, to me), and to keep momentum after the show ends (also some very good suggestions). The use of social media to create a dynamic show experience that transcends the actual show event is a real possibility if done... Read more
3 of 3 people found the following review helpful
Beyond Making Friends, By
This review is from: The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers (Que Biz-Tech) (Paperback)
Customer review from the Amazon Vine™ Program (What's this?)
Sometimes I feel like I've read every book about using social media in promotions, only to find that they all say the same thing in a different order. While I was still somewhat skeptical, I picked up "The Social Trade Show" because of the promise od avoiding "older virtual techniques that have been proven to fail." Maybe, just maybe, I get some fresh ideas. I was also drawn in by references to virtual events. Something I am involved in and would like to expand.The target audience is folks who exhibit at trade shows and sales people who work in those exhibit booths. I'm neither of those people. I, however, work with organizations that host such shows. I wanted to possibly glean information to improve the shows. Author Traci Browne is a consultant on trade show strategy for healthcare companies with fifteen years experience on both sides of the exhibit booth. Ms. Browne also owns Red Creek Publicity and Marketing. She brings her experience to this work without an... Read more
1 of 1 people found the following review helpful
Walks the Social Media Talk, By Heidi Thorne (Chicago Area) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers (Que Biz-Tech) (Paperback)
I have the privilege of having Traci Browne as one of my social media friends, as well as a friend in real life. She is no-nonsense and tells it like it is. And her book, The Social Tradeshow is no different. We've been able to work together on multiple events and her book walks her trade show and social media strategy talk.One of the things that both of us agree on, and which is emphasized in the book, is that we need to stop thinking of trade shows and social media as stand alone entities. What so often happens is that people get fired up about using social media to help promote their trade show presence. They ramp up their Twitter stream, Facebook page and more... only to have it evaporate into the ether after the show closes. As Traci emphasizes, this is a tremendous waste of resources. Another waste of resources Traci emphasizes is jumping on the latest, greatest social media bandwagon because "... you will never catch up." How true. That latest and... Read more |
Online Sample Chapter
Create and Connect Your Community with Social Media
Table of Contents
Introduction
Section 1. Creating Your Social Strategy
1. Get Company Buy-In
2. Create Your Plan
3. Create Your Community
4. Expand Your Audience
5. Choose the Right Virtual and Social Platform
Section 2. Pre-Show Activities
6. Know Your Champions
7. Find Your Customers
8. Link Social to Traditional
Section 3. At Show Activities
9. Drive Traffic to Your Booth
10. Livestream Your Message
11. Be THE source for Content
12. Create Engaging Video Interviews
13. Capture the Bloggers Attention
14. Unleash the Power of Mobile Polling
15. Tune in and Listen
16. Expand and Enhance the Community
Section 4. Post Show Activities
17. Organize Your Results
18. Repurpose Your Content
19. Create an Editorial Calendar
20. Recruit an Internal and External Team
Section 5. Sponsorships
21. Create Show Promotions
22. Jump Start Early Registration
23. Create an Event within an Event
24. Utilize Location Technology
25. Provide Information through Mobile Apps
Conclusion
This book includes free shipping!
This book includes free shipping!
eBook (Watermarked)
$19.99
$15.99
Includes EPUB, MOBI, and PDF
About eBook formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUBThe open industry format known for its reflowable content and usability on supported mobile devices.
MOBIThe eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDFThe popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.
- Request an Instructor or Media review copy
- Corporate, Academic, and Employee Purchases
- International Buying Options
Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.
