The Social Trade Show,Rough Cuts: Leveraging Social Media and Virtual Events to Connect With Your Customers
- Sorry, this book is no longer in print.
- About Rough Cuts
Rough Cuts are manuscripts that are developed but not yet published, available through Safari Books Online. Rough Cuts provide you access to the very latest information on a given topic and offer you the opportunity to interact with the author to influence the final publication.
Also available in other formats.
- Copyright 2012
- Dimensions: 6" x 9"
- Pages: 275
- Edition: 1st
- Rough Cuts
- ISBN-10: 0-13-291799-8
- ISBN-13: 978-0-13-291799-5
This is the Rough Cut version of the printed book.Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers