Using LinkedIn, Web Edition
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Patrice-Anne Rutledge is a business technology author and consultant who
specializes in teaching others to maximize the power of new technologies such as
social media and online collaboration. Patrice is a long-time LinkedIn member and
social networking advocate who uses LinkedIn to develop her business, find clients,
recruit staff, and much more.
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Table of Contents
Chapter 1 Introducing LinkedIn
Understanding the Power of LinkedIn
Understanding the Key to Success on LinkedIn
Understanding LinkedIn Account Types
Exploring LinkedIn Premium Accounts
Signing Up for LinkedIn
Finding Your Way Around LinkedIn
Exploring the LinkedIn Home Page
Chapter 2 Creating Your LinkedIn Profile
Exploring LinkedIn Profiles
Creating a Profile That Generates Results
Achieving Profile Completeness
Creating a Basic Profile
Adding Educational Information .
Adding Websites and Other Information .
Integrating Your LinkedIn Account with Twitter .
Customizing Public Profiles .
Adding Profile Summaries .
Adding Personal Information .
Specifying Contact Settings .
Adding Profile Photos .
Reordering Sections on Your LinkedIn Profile .
Viewing Your Profile .
Chapter 3 Developing Your LinkedIn Network .
Developing a Connection Strategy .
Building Your Network .
Importing Webmail Contacts .
Importing Contacts from Desktop Email Programs .
Connecting with Colleagues .
Connecting with Classmates .
Connecting with Others on LinkedIn .
Connecting with People Not on LinkedIn .
Responding to Connection Invitations .
Managing Your Connections .
Removing Connections .
Exporting Connections .
Viewing Your Network Statistics .
Chapter 4 Customizing Your LinkedIn Experience .
Customizing LinkedIn on the Account & Settings Page .
Customizing Profile Settings .
Customizing Email Notification Settings .
Customizing Home Page Settings .
Subscribing to RSS Feeds .
Subscribing to Network Updates .
Subscribing to LinkedIn Answers .
Customizing Group Invitation Settings .
Customizing Your LinkedIn Personal Information .
Customizing Your Privacy Settings .
Customizing Your LinkedIn Network Options .
Chapter 5 Maintaining Your LinkedIn Profile .
Keeping Your Profile Current .
Posting Updates .
Posting an Update .
Managing Your Updates .
Commenting On an Update .
Updating Your Profile .
Promoting Your Profile on the Web .
Creating Profiles in Other Languages .
Printing and Downloading Your Profile .
Chapter 6 Communicating with Your LinkedIn Network .
Understanding Your LinkedIn Network .
Understanding LinkedIn Messages, InMail, and Introductions .
Understanding Your Contact Options .
Managing Your Inbox .
Sending and Managing Messages .
Sending Messages .
Reading and Replying to Messages .
Sending InMail .
Requesting and Managing Introductions .
Maximizing the Power of LinkedIn Introductions .
Requesting Introductions .
Managing Introduction Requests .
Chapter 7 Searching for People on LinkedIn .
Performing Quick Searches .
Searching for People .
Narrowing People Search Results .
Performing Advanced People Searches .
Saving People Searches .
Using Advanced Search Techniques .
Using the Profile Organizer .
Saving Profiles to the Profile Organizer .
Managing Profiles in the Profile Organizer .
Chapter 8 Saving Time with LinkedIn Tools .
Understanding LinkedIn Tools .
Installing and Using the LinkedIn Firefox Browser Toolbar .
Using the LinkedIn Firefox Browser Toolbar .
Sharing Web Pages with LinkedIn Members .
Installing and Using the LinkedIn Internet Explorer Toolbar .
Installing and Using JobsInsider .
Installing and Using the Outlook Toolbar .
Creating LinkedIn Email Signatures .
Installing and Using the Google Toolbar Assistant .
Chapter 9 Searching for Jobs .
Attracting Recruiters and Hiring Managers .
Searching Job Postings
Viewing Job Postings .
Using Advanced Job Search Techniques .
Applying for Jobs .
Finding Recruiters and Hiring Managers .
Upgrading to a Job Seeker Premium Account .
Chapter 10 Managing LinkedIn Recommendations .
Understanding LinkedIn Recommendations .
Requesting Recommendations .
Managing Recommendation Requests .
Responding to Recommendation Requests .
Accepting Recommendations .
Making Recommendations .
Managing Recommendations .
Managing Received Recommendations .
Managing Sent Recommendations .
Chapter 11 Recruiting Job Candidates .
Understanding LinkedIn’s Recruitment Options .
Posting Jobs on LinkedIn .
Working with Job Credits .
Searching for Job Candidates .
Performing Reference Searches .
Using LinkedIn Talent Advantage .
Chapter 12 Enhancing Your Profile with LinkedIn Applications .
Understanding LinkedIn Applications .
Choosing the Right Applications .
Adding Applications .
Adding the Blog Link Application .
Adding the Box.net Files Application .
Adding the Company Buzz Application .
Adding the Google Presentation Application .
Adding the Huddle Workspaces Application .
Adding the My Travel Application .
Working with Polls .
Creating Free LinkedIn Polls .
Creating Paid LinkedIn Polls .
Viewing the Results of Your Polls .
Browsing and Answering Polls .
Adding the Reading List by Amazon Application .
Adding the SAP Community Bio Application .
Adding the SlideShare Presentations Application .
Adding the Tweets Application .
Adding the WordPress Application .
Adding and Managing LinkedIn Events .
Removing Applications .
Chapter 13 Participating in LinkedIn Groups .
Understanding LinkedIn Groups .
Joining Groups .
Managing Your Groups .
Viewing Your Groups .
Managing Group Display Order .
Managing Group Settings .
Viewing Group Updates .
Viewing Group Members .
Sharing Information About Groups .
Leaving a Group .
Participating in Group Discussions .
Adding Comments to a Discussion .
Starting Discussions .
Viewing and Submitting News Articles .
Viewing News Articles .
Adding Discussion Comments to News Articles .
Posting News Articles .
Using a Group’s Jobs Discussion Board .
Viewing Job Postings .
Adding Comments to Job Postings .
Posting Jobs on the Jobs Discussion Board .
Creating and Managing Your Own Groups .
Creating Groups .
Managing Your Group .
Chapter 14 Using LinkedIn Answers .
Exploring LinkedIn Answers .
Answering and Managing Questions .
Finding Open Questions to Answer .
Searching LinkedIn Answers by Keyword .
Answering Questions .
Managing Your Answered Questions .
Asking and Managing Questions .
Asking Questions .
Managing Your Questions .
Rating Answers to Your Questions .
Chapter 15 Using LinkedIn Service Providers .
Understanding Service Providers .
Searching for Service Providers .
Recommending Service Providers .
Requesting Service Provider Recommendations .
Responding to Service Provider Recommendation Requests .
Chapter 16 Creating a Company Profile .
Understanding LinkedIn Company Profiles .
Searching Company Profiles .
Searching Company Profiles by Company Name .
Searching Company Profiles by Keyword .
Adding Company Profiles .
Associating Employees with a Company Profile .
Editing Company Profiles .
Chapter 17 Advertising on LinkedIn .
Understanding LinkedIn Advertising Options .
Working with LinkedIn DirectAds .
Managing Your DirectAds .
Chapter 18 Accessing LinkedIn via Mobile Devices .
Using LinkedIn Mobile .
Using the LinkedIn iPhone Application .
Using LinkedIn on Your Blackberry .
Using LinkedIn on Your Palm Pre .
9780789744593 TOC 6/14/2010
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