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Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales- What has the Internet changed about the sales process? This chapter looks at online versus offline sales, and how introverts and extroverts can work together to improve sales.
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Going Unsocial: How to Disconnect from Social Networking- Facebook for Grown-Ups author Michael Miller shows you how to disconnect from Facebook and other social networks — and discusses what to expect when you’re no longer sharing online.
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- Gamification for Business Engagement: Legal Risks & Opportunities in Using Virtual Goods (Badges, Points, Leaderboards, and other Incentives)
- Robert McHale offers practical steps businesses can take to minimize their legal exposure while maximizing the potential gains of "gamification."
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- The Law of Social Media Endorsements and Testimonials For Business - What Companies & Their Employees Can & Cannot Tweet, Blog, or Say
- Robert McHale provides guidelines to help your business take advantage of positive customer reviews while avoiding potential legal liability.
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