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From the author of 5. Connect Your Google+ Page with AdWords

5. Connect Your Google+ Page with AdWords

If you use Google AdWords, connecting your Google+ page to your AdWords account lets you to consolidate your company's +1s from all sources through Google Social Extensions. You can enable this feature on the Ad Extensions tab in AdWords (see Figure 5).

Figure 5 AdWords users can consolidate their +1s for a greater impact.

After linking your Google+ page to AdWords, Google combines your +1s from your Google+ page, company website, AdWords ads, and search results, increasing your total +1 count.

Adding the +1 button to your website and blog also increases your total +1 count. To do so, visit the Google +1 Your Website page for the code and installation information. If you use WordPress, several +1 plugins are available (search on the Plugins page in WordPress to display your options).

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