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Getting Started with Google Apps
By Patrice-Anne Rutledge, Sherry Kinkoph Gunter
Jun 17, 2014
This chapter describes and explains the various Google Apps and shows how to signup for an account.
The Google Hangout Revolution
By David Amerland
May 22, 2014
This chapter looks at what Hangouts actually are, why they are such a big thing, what drives them, and what you need to get started.
A Short History of Online Search
By Michael Miller
Mar 10, 2014
Remember AltaVista? HotBot? Lycos? Google might rule search today, but it was far from the first search engine on the Internet. In this article, old-timer Michael Miller takes you back in time to revisit the short but significant history of online search engines, from Archie to Yahoo! — and everything in-between.
Google Semantic Search: What Is New in SEO?
By David Amerland
Sep 6, 2013
This chapter shows what is different in SEO, what is the "new SEO" everyone is talking about, and what you can do to take advantage of the developing trends. More importantly it shows what you should do to integrate SEO in the DNA of your business.
What Can I Do in Google+?
By Lynette Young
Jan 29, 2013
This chapter provides a basic rundown of the available features in Google+.
First Moves with Google+
By Chris Brogan
Jan 14, 2013
This chapter shows how to adjust your Google+ profile to use your account effectively for business.
Aligning Social Media to the Sales Funnel
By Nichole Kelly
Jan 8, 2013
Need to convince management that your company should be active in the social media space? You'll likely have to convince them how that helps the bottom line. This chapter provides some ways to do just that.
Sharing Content on Google+
By Patrice-Anne Rutledge
Aug 29, 2012
In this lesson, you learn how to share content on Google+, including photos, videos, and links.
Why Google+ Is the Most Important Tool for Your Nonprofit
By Marc Pitman
Aug 29, 2012
In this chapter, you’ll learn why Google+ is the most important online tool next to your website and how to convince your boss or board.
Google+ Hangouts: Engage, Inform, and Entertain with Google's Free Video Conferencing and Broadcasting Tool
By Patrice-Anne Rutledge
Aug 15, 2012
Patrice-Anne Rutledge introduces you to Google+ Hangouts and shows you how to use this simple, yet powerful tool for everything from video chats with friends and family to worldwide broadcasts.
Introducing Google+ Events
By Patrice-Anne Rutledge
Aug 13, 2012
Patrice-Anne Rutledge introduces Google+ Events and shows you how to use this social events tool to manage private gatherings, public events, and Google+ Hangouts.
Social Media Promotion Law: Contests and Sweepstakes
By Robert McHale
May 30, 2012
This chapter provides a brief overview of the laws you need to know to avoid placing your business at legal risk when hosting social media promotions.
Monitoring and Managing Your Google AdSense Account
By Michael Miller
May 16, 2012
This chapter shows how to find and manage the most essential data you need to evaluate your AdSense performance.
Profile of Spain from a Search Engine Marketing Perspective
By Anne F. Kennedy, Kristjan Mar Hauksson
May 14, 2012
This chapter provides a look at one international market, Spain, from the perspective of relevant search and demographic information important to marketers.
Which Social Networks are Best for Business Marketing?
By Michael Miller
May 7, 2012
Michael Miller offers some advice on which social networks deliver the best results — and whether you need to market to them all.
Google+ for Business: How Did I Get Here?
By Chris Brogan
Feb 9, 2012
This chapter explains why you should know about Google+, why you should spend even more time typing into yet another box, and what this can all mean for your business.
Google+ Pages for Business and Brands: Six Steps for Success
By Patrice-Anne Rutledge
Jan 30, 2012
Patrice-Anne Rutledge offers six tips for making the most of your Google+ page.
Exploring Google Currents
By Michael Miller
Jan 18, 2012
Google Currents is a news aggregation app that lets you read your favorite digital magazines and other online content on your iPhone, iPad, or Android device. In this article, author Michael Miller explores Google Currents, and shows you how to use it on your iPhone.
Seven Tips for Getting the Most from Your Google+ Profile
By Patrice-Anne Rutledge
Dec 30, 2011
Patrice-Anne Rutledge offers seven tips for making the most of your Google+ profile as a business tool.
The Rise of Facebook Search: Should Google Be Worried?
By Brian Carter
Dec 28, 2011
Facebook says users do 500 million searches on Facebook per day. And Facebook is rising in the charts of where the most searches are done online. Marketing expert Brian Carter explains what you need to know to take advantage of this growing opportunity.

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