Your corporate Facebook presence. Blogging responsibly. iPhone apps. Location-based marketing. The chapters in this free sampler delve into the latest business technology and how to implement smartly, with a focus on the bottom line. Because really, if it's not improving ROI, what's the point?
Each book in The Truth About Series offers the collected and distilled knowledge on a topic, and shows you how you can use this knowledge in your daily life. With an "aha" on every page, information is presented in a clear and accessible style that the reader can easily reference. Written in short chapters, each book aims to cover an entire field of knowledge, cut to the gist of each subject in an entertaining way, and when necessary, pull the curtain back and pop the bubble of commonly held assumptions. Each Truth is a tool to make you more successful. See all Truth About books
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