Home > Store > Business & Management > Sales & Marketing > Internet Marketing
Ad-Free Brand, The: Secrets to Building Successful Brands in a Digital World
- By Chris Grams
- Published Aug 14, 2011 by Que. Part of the Pearson Custom Library: Business Resources series.
- Register your product - get bonus material or coupon.
- Book
- ISBN-10: 0-7897-4802-9
- ISBN-13: 978-0-7897-4802-7
Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!
|
3 of 3 people found the following review helpful
An excellent digital compass,
This review is from: The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech) (Paperback)
Coming from the advertising world I must say I like everything about "The Ad-Free brand" by Chris Grams, except perhaps the title! This entertaining and revealing work acts as a virtual textbook for how to build powerful communities around brands large and small, and is relevant for both new and traditional business sectors. As well as providing practical direction for using a basket of digital tools and social-media, The Ad-Free brand is also revealing in terms of how to ignite the passion of your brand advocates. This book is an essential read for anyone looking for a compass to navigate the continuously evolving digital landscape
3 of 3 people found the following review helpful
Essential guide for life beyond advertising,
This review is from: The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech) (Paperback)
I recently saw a comment on FaceBook that "Advertising is the unfortunate consequence of not having enough friends." If we're heading toward a world where paid advertising will be a "tax" brands pay for being banal and un-engaging, then Chris Grams has given us marketers an essential guide for living on the happy side of that world.Clearly we have to give up a lot of the illusion of control that goes with the Mad Men life, but as Chris shows that doesn't mean we have to give up rigor. His step-by-step process is an essential guide for how to find the heart of you brand, harness your company culture (which really is your brand by the way) and enact your brand by building and supporting community. Very few marketers have run the full course of this journey. Chris has. Benefit from his experience.
3 of 3 people found the following review helpful
Terrific Resource for Building Great Organizations!, By
This review is from: The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech) (Paperback)
I love this book by Chris Grams because it offers depth, details, and scores of ideas for how leaders and employees can build better brands - internal and external. I am partial to the sections on building and creating an internal brand because this is the world (OD) in which I work. Grams has slathered the book with case studies, examples, diagrams, and fresh ideas that come from his experiences and from those he has collected.I would suggest this book for a manager "book club" discussion because I think that the information on external and internal branding will bring up many ideas and perhaps cause some healthy dissonance. It is important to think about, plan for, and then act on building great organizations and this book will walk you through the process. I love the emphasis Grams places on creating a pull culture (empowering and energizing members) versus push practices (selling, persuading). His suggestions about finding the "true" brand are worth the price of the... Read more |
Online Sample Chapter
Ad-Free Brand Positioning Basics
Table of Contents
1. An Introduction: Branding in the Digital World
2. A Brand Positioning Primer
3. Brand Positioning Homework
4. The Brand Positioning Workshop
5. Embedding Brand Positioning Internally
6. Social Media and the New Methods of Communicating Brand Positioning Externally
7. Updating Your Brand Positioning
8. Brand Positioning Report Card
9. Additional Resources
10. Conclusion
Sample Pages
Download the sample pages (includes Chapter 2 and Index)
This book includes free shipping!
This book includes free shipping!
eBook (Watermarked)
$19.99
$15.99
Includes EPUB, MOBI, and PDF
About eBook formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUBThe open industry format known for its reflowable content and usability on supported mobile devices.
MOBIThe eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDFThe popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.
- Request an Instructor or Media review copy
- Corporate, Academic, and Employee Purchases
- International Buying Options
Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.
