Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network
- By Jess Loren, Edward Swiderski
- Published Aug 8, 2012 by Que. Part of the Que Biz-Tech series.
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- Book
- ISBN-10: 0-7897-4992-0
- ISBN-13: 978-0-7897-4992-5
The complete guide to profiting from Pinterest!
Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!
LEARN HOW TO:
• Make the right first moves after you’ve signed up for Pinterest
• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more
• Quickly set up your branded Pinterest business page
• Weave a visual statement that attracts users and convinces them to insert their own stories
• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience
• Use Pinterest to “show and tell,” and leverage the powerful psychology of images
• Create a word-of-mouth Pinterest network that goes viral
• Win by “pinning” within Pinterest’s most important categories
• Reach “the power behind the pins”
• Stand out on a crowded “pinboard”
• Use infographics to communicate more information and encourage more repinning
• Replace costly conventional advertising with inexpensive Pinterest campaigns
• Supercharge your Twitter and Facebook marketing by integrating Pinterest
• Understand Pinterest’s etiquette and avoid its pitfalls
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2 of 2 people found the following review helpful
A vision of the visual ..., By Eschatologist (Chicago, IL) - See all my reviews
This review is from: Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) (Paperback)
I've known one of the authors of this book for a couple of years, both via the local Social Media scene, and from the late lamented Syncubator center where she had an office and P2PMicroversity (a start-up for which I'm a consultant) had "desk space". Since she knew I was a book-reviewing fool, when this came up she asked if I'd be interested in having a go at it (duh!) and presented me with a signed copy at the release party last week. I also got to meet some of the publicists from Que Publishing (who I've had intermittent contact with on other books) at the party, which was down at Rockit (a frequent host for Social Media events). Anyway, this is to provide a bit of transparency to the fact that I'm not exactly coming to this book "cold".The authors, Jess Loren (@ChiTownJess) and Edward Swiderski (@ESwiderski) are the principals of the Kambio Group agency, which specializes in social media marketing ... this book, "Pinterest for Business: How to Pin Your Company to... Read more
1 of 1 people found the following review helpful
Definitely for Business,
This review is from: Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) (Paperback)
I just picked up my copy of Pinterest for Business the other day and I found it quite insightful and informative on a social media platform that the social media layman might not know much about. The authors take their time explaining every aspect on how one uses Pinterest and its use of "pins". While the book is a definite easy read, it is geared towards businesses, as the title suggests. It is very helpful for businesses in determining where to start with their Pinterest account and points out things to look out for when expanding your social media presence via Pinterest. Interesting and informative read!
1 of 2 people found the following review helpful
In depth look at social media., By
This review is from: Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) (Paperback)
I was very hesitant to jump into the Pinterest scene for my business because of a lot of stuff I have read on the internet. I understood people could find ways to advertise and monetize their business through facebook, twitter, and other social media platforms. Pinterest never struck me as a platform to jump to...After reading this book I realized that using Pinterest is a good social media tool, even if its just to organize or get exposure. Every chapter is a different idea, and it is def eye opening and if you want to realize the true potential of social media and how it relates to business, you should give this book a read. |
Online Sample Chapter
Pinpointing Your Industry with Pinterest
Table of Contents
1 Welcome to Pinterest 1
What Is Pinterest? 3
Why Pinterest? 4
The Pinterest Home Page 6
Navigation. 6
Search 6
Center Menus 6
Pins 7
A Pinterest Timeline 7
Pinterest Lingo 9
What Is a Pin? 10
Liking a Pin and Repinning a Pin 11
Followers 12
Setting Up Your Pinterest Account 13
Pinterest Timeline App 15
Installing the Pinner 16
What Is the Pinner? 16
How to Edit a Pin 18
How to Pin Facebook Photos from Facebook 18
Navigating the Pins 20
The Importance of Fresh Pins 21
All That Makes a Pin a Pin 21
Describing Your Pin 22
Twitter Compatibility with Pinterest 23
Tracking Your Pins 24
Pinterest Categories 24
What Are Boards? 25
Exploring Boards Using Search Bar 26
Demographics of Pinterest 27
2 Integrating Pinterest in Your Businesses 29
Creating a Business Page on Pinterest 30
Branding Your Pinterest Account 30
What Names Should I Group My Boards
with and Why? 31
Understanding Your Product and Demographics 33
What Should I Post for My Brand and Why? 35
Informative Infographics 38
Pinning Versus Repinning for Your Brand Boards 39
How Do I Place a Pinterest Button on My Website? 40
Tracing Your Pinterest Traffic 42
3 Pinpointing Your Target: Captivating Your Audience 45
The Image Theory 47
Images’ Effects on Purchasing 48
The Psychology of Images 49
Why Do I Need Great Images? 52
4 Pinpointing Your Industry 57
Understanding Your Brand 59
If Your Company Were a Car, What Would It Be? 59
If Your Company Were a Celebrity, Who Would It Be? 59
If Your Company Were an Animal, What Would It Be? 60
Marketing Your Brand 61
Defining Your Purpose 62
Defining Your Customer 64
Who Is Pinning What? 65
B2C Model 66
From the Field 67
B2B Model 72
Nonprofit Organizations 76
Where Do You Fall in Line? 78
Business Sectors 78
5 Winning by Pinning 81
Putting It to Practice 101
Eric Himel 101
Simple Truths 102
Better Whey of Life 103
Olympia Fields Dental Associates 104
SocialTechPop 104
6 Still Winning by Pinning 107
7 Relentless Reach: The Power Behind Your Pins 127
Perfecting Your Pins 128
Restrictions That Affect How You
Create Images 129
Flash and Pinterest 129
Image Size 130
Tagging Pins and Descriptions 130
Tracking Your Pins’ Progress 131
Email Marketing with Pinterest 134
Using Email to Announce Your Pinterest
Presence 135
Placing a “Pin This” Icon 136
Coordinating New Boards or Pins Around
Email Deployment 136
Pinterest in Print 136
8 Viralocity: How to Improve the Reach of Your Pins 139
Going Viral 140
Decoding the Equation 141
Infographics 142
Using Word of Mouth 144
9 Playing Well with Others: Pinterest and Other Social Media Platforms 167
Putting Pinterest at the Heart of Your Social Strategy 168
Integrating Social Media Platforms 169
Facebook 170
Twitter 171
LinkedIn 172
Reddit 172
YouTube/Vimeo 173
10 The Bright Pin: Standing Out on a Crowded Pinboard 175
SEO and Back Links 176
The Video Frontier 181
11 Pinterest Etiquette: Staying on Pinners’ Good Side 191
Following the Rules 192
Create a Descriptive Caption 192
Remember R-E-S-P-E-C-T 192
Cite Sources for Your Links 192
Report Spammers 193
Don’t Smother Your Audience 193
Avoid Pinning Addiction 193
The Legality of Pinterest 193
Pinterest’s Do’s and Don’ts 199
12 Pinning Your Future 201
Index 209
Sample Pages
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