Using Google AdWords and AdSense, Rough Cuts
- By Michael Miller
- Published Feb 18, 2010 by Que. Part of the Using series.
Rough Cuts
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- About Rough Cuts
Rough Cuts are manuscripts that are developed but not yet published, available through Safari. Rough Cuts provide you access to the very latest information on a given topic and offer you the opportunity to interact with the author to influence the final publication.
Description
- Copyright 2010
- Dimensions: 6" x 9"
- Pages: 336
- Edition: 1st
- Rough Cuts
- ISBN-10: 0-13-138867-3
- ISBN-13: 978-0-13-138867-3
This is the Rough Cut version of the printed book.
Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!
learn fast, learn easy, using web, video, and audio
Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques
Tell Me More audio delivers practical insights straight from the experts
Sample Content
Table of Contents
Introduction 1
Part 1: Pay-Per-Click Advertising
1 How Pay-Per-Click Advertising Works 7
A Brief Look at Advertising on the Internet 7
Understanding Pay-Per-Click Advertising 8
It Starts with One Little (Key) Word 9
Placing Ads in Context 10
Paying by the Click 11
Sharing Ad Revenues 12
Maximizing Ad Placements 13
Auctioning PPC Ads 14
Putting PPC Ads on Your Site with Google AdSense 15
Buying PPC Ads with Google AdWords 16
Part II: Using Google AdSense
2 Making Money from Your Website with AdSense 21
How to Make Money from Your Website 21
Getting to Know the AdSense Family 22
Understanding Google AdSense for Content 23
Understanding Google AdSense for Search 24
Understanding Google AdSense for Feeds 24
Understanding Google AdSense for Mobile Content 25
Understanding Google AdSense for Domains 25
How Much Money Can You Make? 26
Using AdSense in the Real World 27
How AdSense Works 27
3 Adding AdSense for Content to Your Website 29
Understanding Google AdSense for Content 29
Joining the AdSense for Content Program 30
Signing Up for AdSense 30
Adding AdSense Ads to Your Website 33
Choosing Ad Types and Sizes 37
Text Ads 37
Image Ads 40
Video Ads 42
Link Units 43
Inserting the Ad Code 45
Defining Ad Channels 46
Creating URL Channels 46
Creating Custom Channels 47
Adding Pages Behind a Login 49
Display Ads on Password-Protected Pages 49
Filtering Unwanted Ads 50
Blocking Competitive Ads 50
Blocking Ads by Category 51
Allowing Ads from Specific Sites Only 52
4 Adding Google AdSense for Search to Your Website 55
Understanding AdSense for Search 55
Adding a Google Search Box to Your Site 57
Join the AdSense for Search Program 58
Inserting the Search Box Code 61